Hello Canada. Spotify here!


We’re excited to say hello to our new friends in Canada! Starting today, from Vancouver to Montreal to St. John’s and everywhere in between, fans have immediate access to:

  • An unbeatable music experience: listen to whatever music you want, whenever you want, on any device for free. Discover, organize and share. Offering amazing audio quality of up to 320kbps and with a sleek design, playing your favorite music never looked and felt this good.
  • Unrivalled music access: over 20 million songs at your fingertips and updated daily, mixing global hits with one of the most extensive Canadian music catalogues available including a comprehensive Quebecois library. Check out music from your friends and favorite celebrities. Add in our unbeatable music discovery and organization tools and Spotify has all your music needs covered.
  • Play your way: Download the Spotify app and listen to any song, album or artist, on any device on our fully licensed free tier. Shuffle play on mobile or play any song on tablet or desktop. Alternatively, upgrade to Spotify Premium for $10 CAD per month and enjoy the ultimate music experience: download and listen to you music offline, fully on-demand, without ads, in highest quality audio.

Today sees Canada become the fifty-eighth member of the Spotify family. A special occasion deserves a special playlist, O Canada!

 

 

 

 

 

 

 

 

 

New Browse category: Folk & Americana

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If you’re like us, you’ve got a long list of fall activities lined up. Hayrides and apple picking with friends and family, getting lost in a massive cornfield maze, making it all the way through that horrific haunted house, carving creepy jack-o-lanterns, and drinking copious amounts of pumpkin-spice flavored beverages.

OK – so we might not actually do any of those, but if we did, we’d have the perfect soundtrack thanks to the newest addition to Browse: Folk & Americana. We’d let the satisfying crunch of leaves beneath our feet mix with Autumn Acoustics as we got Lost In The Woods, or we’d take in the season’s fiery foliage as the sweet sounds of Bluegrass played on in the background.

So, this fall, with the back to school bells still ringing in our ears, let’s enroll at Folk U(niversity) and make our way from the Roots to the Pulse of Americana. Dig into The Southern Highway Chronicles or some deep, dark Southern Gothic. Trace the genealogies of traditional folk songs still being performed today by the likes of Ed Sheeran, Damien Rice, and Marcus Mumford in playlists like Word of Mouth and Fare Thee Well. Or, venture out into the vast expanse of Indie Folk and the rising Roots Revival.

Have you mastered Essential Folk? Why not dive into a new micro-genre like Stomp & Holler? (Just be sure to mind your “Hey’s” and “Ho’s.”) Intrigued by the combination of washboards and wah-wah peddles? Check out the Ben Miller Band and the other edgy, innovative artists of modern Blues & Roots Rock.

From the current pop hits of Folk Pop and The Nu-Modern to the pivotal historical moments featured in collections like Folk Music At The Gaslight Café, there’s something sure to please everyone from the folk newbie to seasoned listener alike. So, go ahead and get folked up!

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Enjoy millions of songs on your Amazon Fire TV with Spotify Connect

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From today, music lovers in the US can enjoy Spotify on their Amazon Fire TV using their mobile or tablet as a remote.

Using Spotify Connect on your Amazon Fire TV allows you to control your music using the Spotify app on your mobile or tablet. You can seamlessly switch your favorite music from your mobile to the TV and continue to make calls, use other smartphone apps and go out of wifi range, all without interrupting the music.

You’ll need a Spotify Premium subscription to use Spotify Connect – try it for free here.

Enjoy the music together.

 

 

 

Introducing Spotify for Brands Video Ads

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The world is listening…and now, watching.

Spotify for Brands, Spotify’s marketing platform, is launching two new video ad experiences that will now be seen around the world by our 30 million-plus free user base: Sponsored Sessions and Video Takeover. Watch this video to see how they work.

Spotify Free users can watch a brand-sponsored video spot (aka a Sponsored Session) in exchange for 30 minutes of uninterrupted music. Brands can also sponsor a video ad break on desktop with a Video Takeover. Both formats are delivered in a 100% viewable environment and give our brand partners 100% share of voice.

“Our audience is incredibly engaged so we are delivering an advertising experience that enhances their time spent on Spotify and connects them to the music and brands they love,” says Jeff Levick, Spotify’s Chief Business Officer.

Spotify for Brands’ partners for these new formats include Coca-Cola, Ford, McDonalds, NBC Universal Pictures, Target and Wells Fargo. They’ll reach a highly engaged audience that spends an average 146 minutes a day listening, dancing or singing along to Spotify across multiple devices.*

“These new video ad units give us the opportunity to be a small part of people’s everyday passion for music and create better experiences across Spotify,” says Ivan Pollard, Senior Vice President of Connections at The Coca-Cola Company. “Spotify are great partners in helping us execute new ways of connecting with people on their platform leveraging data, intelligence and creativity to bring a little refreshment to an already uplifting experience with music.”

Video ads will be available beginning in October in United States, United Kingdom, Germany, France, Spain and Sweden, and are coming to additional markets in 2015.

Interested in how brands live across Spotify? Visit our Spotify for Brands website to learn more, and follow the team on Twitter and LinkedIn.

*Spotify internal data, April 2014

 

Members of the Spotify Community visit our Stockholm office

Within the Spotify community there is a core base of dedicated Rock Stars who go out of their way to help everyday users resolve their issues and keep the brand alive,” Dan, Spotify Community Rock Star.  

Daniel Ek

Last week we welcomed seven of our Community Rock Stars to the Spotify headquarters for a three-day Rock Star Jam in Stockholm.

The Community Rock Stars met members of our Design, iOS, Android, Desktop, and User Research teams, and got to hang out with our co-founders, Daniel Ek and Martin Lorentzon.

Daniel and Martin thanked them for their invaluable contributions – over 50,000 questions answered in Community in the last year.

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Here are some of our Rock Stars’ impressions on the visit:

“We got to speak to the Leads/VP’s of most departments,” said Rock Star Dan Howell, 32, from the UK. “They dedicated time out of their busy schedules to see us and it all went to make this a magical trip for everyone on board. “When Martin [Lorenzton] came into the room you could immediately sense his fun personality.”

For 22-year-old Peter Doggart from the UK, meeting the other Rock Stars was the highlight of the Jam. “With the Spotify Community being large and international, it was amazing to finally get the majority of the team together in one place. Being in the Spotify office talking to senior members of the team was amazing–we were definitely made to feel appreciated and special.” 

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Texas-native Matt Suda, 18, said his favorite moment at the Rock Star Jam was speaking with Daniel Ek. “Daniel said his favourite feature was ’repeat one’. I was the one who pushed for a ‘repeat one’ mode [in the Community Ideas board], so I was happy and shocked to hear that he enjoys it as much as I do.”

The other Rock Star Jam attendees included Marco Hülf from Germany, Jyri Väätäinen from Finland, Josh Nicholson from the United States, and Joe Wylot from Poland.

The Community Rock Star Program was launched last November and now has over 60 members who consistently answer questions, chat with Spotify customers, and discuss music in the online forums.

Come this way if you want to join our Spotify Community.  

Spotify Premium FREE for 3 months with a MINI JAMBOX or BIG JAMBOX!

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Here’s a match made in heaven! All your favorite Spotify tunes booming out of a JAMBOX speaker – crisp, clear sound wherever you are, at home, at the beach, at a party.

So let’s make it happen! We’ve got together with Jawbone to offer you 3 months’ Spotify Premium for free when you buy a MINI JAMBOX at $129.99 or a BIG JAMBOX at $299.99.

JAMBOX gives you stunning sound at any size. Stick a MINI JAMBOX in your pocket and take your favorite sounds anywhere. It’s less than an inch thick and a featherweight 9oz – but the sound quality’s amazing. There are 9 cool colors to choose from too!

BIG JAMBOX kicks out a huge, clear sound at any volume – big enough to fill any space. With no cords, no docks, no plugs, it’s the easy, portable way to enjoy your streaming and saved music at home. Plus, it’s super-stylish and made in your color choice!

Find out more about JAMBOX SPEAKERS here. To claim your 3 month’s free Spotify Premium, use code SPOTIFY at the checkout.

Offer available with first 1,000 purchases in the US only. Ends 15th November 2014.

 

 

 

 

 

 

 

Spotify now free on Windows Phone

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We’re all about bringing more music to more people. And we’re doing just that by bringing the best free music experience to Windows Phone users across the globe.

From today, Windows Phone owners can enjoy access to millions of songs across their smartphones for free. Listen to all your playlists, discover new music, or simply sit back and dig into your favourite artist’s entire back catalogue.

Updated for Windows Phone users today – Spotify’s free mobile experience lets you shuffle play:

  • All of the music. Listen to all the playlists you’ve created and playlists from the people you follow. Spotify lets you discover new music, save, shuffle and share.
  • Your favourite artists. Want to listen to a certain artist? Just hit shuffle play, sit back and listen to their entire catalogue. Don’t settle for something similar. Don’t settle for just one track from the artist you want to hear every 20 minutes.
  • Want the right playlist? Just Browse. Going for a jog or to the gym? We’ve got the playlist to help you go the extra mile. Hosting a dinner or getting ready for a big night out? We’ve got you covered. We even have playlists for different moods, so regardless of whether you need an upbeat boost or something more relaxing to wind down to – we’ve got just the thing.

We’re also introducing a series of additional improvements throughout the app. Search results look better than ever before, and we’ve made it easier to browse the artists you love and discover related artists you might grow to love.

Spotify is available to Windows Phone 8 and 8.1 users right now, and can be downloaded in the Windows Phone Store.  

Our TV app is now on VIZIO Internet Apps Plus® Smart TVs!

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VIZIO, America’s #1 Smart TV company has just launched Spotify on their Smart TVs with VIZIO Internet Apps Plus.

“With Spotify now available on VIZIO Internet Apps Plus, users can play millions of tracks, hear new releases and listen to favorite playlists – right in the comfort of their own homes,” said Pascal de Mul, our Global Head of Hardware Partnerships.

“This cooperation with VIZIO is another great step towards our goal of making all the world’s music instantly available on every platform.”

Our friends at VIZIO are equally thrilled. “We’re excited to launch Spotify on VIZIO Internet Apps Plus and its huge library of music to our customers.” said Matt McRae, Chief Technology Officer, VIZIO.  “As America’s #1 Smart TV company, we know that streaming music is one of the top services used on our television, which makes Spotify a significant addition to our platform.”

The app is now available on VIZIO’s new 2014 E-series and M-series Smart TV’s with VIZIO Internet Apps Plus®, under the “Featured” or “All Apps” tab. Click here to see the availability of Spotify by VIZIO device.

You’ll need Spotify Premium to use the TV app. If you don’t have it, you can log in to the app and enjoy 48 hours absolutely free.

 

Emotional Music

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We know that there’s always that song that makes us smile, take us back to an exact moment, or bring us to tears… Music can have powerful effects on our emotions and with this in mind, we worked alongside Jacob Jolij, Professor in Cognitive Psychology and Neuroscience at the University of Groningen, to reveal some of the songs that trigger the clearest emotional responses.

  1. Happiness – Katy Perry, Birthday

Happy songs are up-tempo, have strong rhythm, positive lyrics, and are typically in a major key. The up-tempo rhythm of Katy Perry’s Birthday will encourage active movement and dopamine release, which is good for your mood.

Furthermore some research suggests that the major key unconsciously reminds you of a falling pitch – a feature which in both human and animal vocalisations asserts dominance and confidence.

  1. Sadness – OneRepublic, I Need

Sad songs have the opposing features of happy songs: they are slower and in a minor key – with the lyrics generally more negative.

The minor key present in OneRepublic’s I Need unconsciously reminds the human mind of a rising pitch, which is associated with defeat and uncertainty.

  1. Optimism – American Authors, Best Day of My Life

Optimism is what psychologists call a complex emotion – it is not ‘built in’ our system by nature, but it is an emotion we learn to experience over time.

Optimistic feelings require happiness, so optimistic songs will share many features with happy songs: major key, upbeat. However lyrics – such as those in American Authors’ Best Day of My Life – are more important here as they provide the additional context to build optimism rather than purely improving mood.

  1. Anger – David Guetta, Bad

Anger is a basic emotion. It is negative, and as such associated with songs in a minor key. However, as opposed to sadness, anger is what we call an approach-emotion: it involves movement, a dimension anger shares with happiness.

Combine these two and you’ve got a recipe for songs that may help in channelling our angry feelings: up-tempo songs with a strong rhythm, in a minor key, such as David Guetta’s Bad.

  1. Overcoming fear – Coldplay, Magic

Fear is a negative emotion, characterised by a stress response that prepares you for a ‘fight-or-flight’ reaction.

In the modern age, we often experience the same stress responses in situations where the ‘fight or flight’ response isn’t beneficial – such as an interview or presentation. In order to overcome fear, the very first thing you need to do is to minimise your stress response, followed by managing your internal thoughts. Music that can help you to overcome fear therefore needs to be slow, relaxing, but have major chords to evoke positive feelings, and lyrics that deal with your negative thoughts, such as Coldplay’s Magic.

  1. Excitement – Avicii, Wake Me Up

The hormones present in the body when we are described as being ‘excited’ – such as adrenalin and endorphins – mean that excited people crave music that is positive, usually in a major key, yet more up-tempo and with a stronger beat than your typical ‘happy’ song.

And when you’re dancing with excitement to Avicii’s Wake Me Up, the lyrics in excited songs aren’t as important as they are to other moods such as anger or nostalgia.

  1. Nostalgia – John Legend, All of Me

John Legend’s All of Me is an example of a song destined to be a nostalgic hit.

For many the sentimental lyrics will remind them of somebody special, improving the probability of linking the song to other senses – such as sights or smells – meaning the iconic 2014 hit All of Me is a reliable track to provoke nostalgia in listeners for years to come.

Take a listen to the top seven emotion-inducing tracks here and check out more of our mood-focused playlists by surfing the ‘Genres and Moods’ section in the Browse feature.

 

For German Music Fans, World Cup Victory Was Cause for Celebration

Yesterday, Germany stunned World Cup host Brazil with a 7-1 victory, breaking records and Brazilian hearts. But for fans of the German side, which will now advance to the World Cup final, the result was cause for major celebration.

And celebrate they did.

As we did for two earlier matches, we looked at how many people were listening to music on Spotify in Brazil and Germany before, during, and after yesterday’s game. The number of listeners in both countries dipped during the action once again, as people tuned in to the big game.

In Germany, we see a big spike in listeners just after the game’s conclusion, representing some late-night celebrating, before listening declined again as the country went to bed.

Even in Brazil, some fans cranked up music on Spotify after the game, as you can see from the rising yellow line after the game ends. However, they listened a lot less than they did the previous night, and several hours passed before Brazilian listening returned to normal.

The following chart depicts hourly listening in both countries, from the day before the match to this morning:

Germany vs. Brazil: A study in listening patterns

See the red spike? That’s Germany celebrating its victory.

Keep in mind that, unlike in our last story about World Cup listening behavior, this one concerns countries in much different timezones, which helps explain why listening drops off in Germany faster than it did in the Netherlands or Sweden following their victories. (In Germany, the game ended at nearly midnight on a Tuesday night.)

It’s also worth noting that the chart shows hourly listening. So while it might appear that the Germans started celebrating before the game was even over, the spike actually shows how much they were listening about ten minutes after the game.

But the takeaway is clear: People in the country whose team won at the World Cup were more likely to listen to Spotify following their victory, while people in the losing country listened less than usual.

To celebrate with the Germans, give our post-game party playlist a listen. Or, to commiserate with the great futebol nation of Brazil after its uncharacteristic loss, try this one.

Update: We’ve also created a couple of new German genre playlists, for those looking to celebrate with some German techno or German metal.