Passenger recently visited Australian shores and, during that trip, hosted a pop up gig for fans on the steps of the Sydney Opera House. The performance was recorded, and we’ve turned that into an exclusive Spotify Session.
Nearly half of the world’s population watched at least a minute of the last World Cup, according to FIFA (.pdf). At this year’s Brazilian extravaganza, we expect even more people to tune in, given that viewership increased 8 percent last time around.
But you don’t need to know that to understand the global impact of the World Cup — especially in the countries whose teams play that day — whose effect on these nations is so deep that it can be measured by how people listen to music in the hours following the victory or defeat of their team.
With over 40 million regular users and over 10 million subscribers in 57 countries, Spotify reaches many of these soccer (ahem, “football”) fans. To find out how their listening behavior differs based on whether their team wins or loses, we first looked at a World Cup qualifying match.
Our hypothesis: People in the winning countries would listen to happy party music, while people supporting the losing team might resort to less energetic music in order to cool off. However, our acoustic analysis of the top songs after both legs of the qualifying match between Sweden and Portugal in both of those countries actually didn’t show much of a difference in terms of the energy level of listening in those countries.
But we did find something else, which we didn’t actually set out to find. People in Portugal (the winning side) returned to Spotify after the match was over, presumably to celebrate with a post-game party.
Meanwhile, people in Sweden (the losing side) were less likely to listen to music after the match.
Sure enough, there it is: The blue line (Spotify listening in Sweden) continues to decline after the game, while Portuguese listening spiked hard in the hours following the game.
“On the usage graph, we can see both countries’ usage rates go down as the game starts,” said Spotify and The Echo Nest data alchemist Glenn McDonald. “After it ends a couple hours later, however, Sweden’s usage continues to go down, and Portugal’s leaps back up. The victors turn the music back on and celebrate, the losers go to bed!”
To see if the same thing happened during the Spain vs. Netherlands in the World Cup Group Stage, McDonald ran the same test on Friday’s match, a stunning 5-1 upset for the Dutch.
“Well, it’s not very dramatic, but there’s definitely a bigger rebound after the game for the Netherlands than for Spain,” said McDonald.
See that red line jumping up way more than the blue line? Although not quite as dramatically as in the Sweden vs. Portugal graph above, we once again see that when the match ended, the winning country’s music fans tended to fire up Spotify more than those in the losing country (although the Spanish, unlike the Swedes, did increase their listening slightly after their loss).
Our conclusion, so far: People are more likely to listen to music on Spotify after their team wins than after their team loses.
(Note: These graphs do not represent absolute numbers; in other words, they show the amount of listening in each country, relative to how much listening happens there.)
It all starts with a song. Music inspires and ignites creativity in us all. This year, Spotify will be at the Cannes Lions International Festival of Creativity celebrating the best creative work of the year in advertising. While we are there, we will be conducting a Social Music Experiment to discover the songs that inspire and connect the world’s greatest storytellers. We will be asking the good people at Cannes one simple question, “what song inspires you?” And we’ll be sharing the results with the entire community.
Many of Cannes’ highest profile speakers have already shared their most inspiring tracks, which include:
- Gisele Bündchen: Garota de Ipanema, Antônio Carlos Jobim
- Sheryl Sandberg, Facebook: Ho Hey, The Lumineers
- David Hasselhoff: Looking for Freedom, David Hasselhoff
- Ne-Yo: Baby, I’m a Star, Prince
- Sir Martin Sorrell, WPP: My Funny Valentine, Chet Baker
- Dynamo: F.E.A.R., Ian Brown
- Jeffrey Katzenberg: Light My Fire, The Doors
If you are attending Cannes Lions, and want to contribute, visit us on your mobile phone at spotify.com/cannes. After you share the track that inspires you, we’ll also give you a personalized playlist based on your shared track with the help of our good friends at The Echo Nest – and then allow you to find your Cannes’ musical connections.
We’ll also bring your musical connections to life. Each evening at Le Palais, we will be visualizing the “music network of Cannes” in a nightly “digital fireworks” display. If you’re attending, you should stop by as it’ll be quite a show!
If you are not attending and want to follow the Cannes’ music conversation, check out spotify.com/cannes. You can also follow @Spotifyads on Twitter to stay connected.
Summertime. The livin’ is indeed easy. And the jams? They come as natural as the ocean breeze.
In fact, people have been listening to summer jams since 1260 A.D., when the first documented summer hit “Sumer is Icumen In” dropped. That’s a whole lot of memories.
So, what makes a summer jam? We tapped into Spotify’s acoustic analysis technology, powered by The Echo Nest to find out. After doing some digging, we identified the most danceable, fastest, most lively summer songs. We created a list of the top U.S. summer hits dating from 1962 to the hottest summer tracks on Spotify today.
Then we ran deep audio analysis on each track, as reported by WNYC Soundcheck. Our technology allowed us to listen to songs on a pure audio level. This let us identify the following summer jam standouts:
- Longest: Prince – When Doves Cry
- Shortest: The Beach Boys – I Get Around
- Most Danceable: Nelly – Hot In Herre
- Most Energetic: The Jackson 5 – The Love You Save
- Least Laidback: Huey Lewis & The News – The Power Of Love
- Most Acoustic Sounding: Little Eva – The Loco-Motion
- Most Electronic Sounding: EMF – Unbelievable
- Loudest: The Jackson 5 – The Love You Save
- Quietest: Ace of Base – Don’t Turn Around
- Fastest: Jimmy Eat World – The Middle
- Slowest: Heart – Alone
- Happiest: Vengaboys – We Like To Party
- Saddest: Heart – Alone
- Rarest Key: E-Flat (TLC – Waterfalls, Little Eva – The Loco-Motion)
- Most Popular Key: C Major
All of these summer jams, from 1962 to this summer, share certain traits: They tend not to lean on the acoustic side. Instead, they trend towards electronic rhythms and melodies. Summer, more than any other season, features the most playful tracks. They are energetic and dancey, yet free and breezy.
(Image courtesy of Flickr/befasterblog)
Today we are thrilled to announce a special milestone – we now have 10 million paying subscribers and more than 40 million active users across 56 markets! Wow — we’re incredibly grateful to the thousands of artists and millions of music fans around the world who have helped us reach this point. To celebrate, we thought we’d put together a fun infographic for you!
What a trip! Thank you for building, growing, and listening with us.
Some of our favorite bands have performed on the Spotify Sessions stage, including A Great Big World, Lykke Li, and Macklemore & Ryan Lewis. Last week, 10 students from The East Side Community School in NYC took the same stage to perform their own original works.
These students are a part of a local program called BEAT Rhymers, which helps schools provide students with opportunities to explore creative writing, beatboxing and making music. And while students learn skills to make them better artists, they also build confidence through performances and by developing a support system within the program. Our Spotify office was pumped to be their audience for the afternoon.
“What an amazing and rare opportunity our students from the BEAT Rhymers program had to perform at the NYC Spotify office for staff and friends. Each student blessed the stage with his/her own raps, rhymes, poems and beats displaying the skills learned in the program. Conversely, the wonderful staff at Spotify blessed the students with a panel and Q&A discussion outlining the music industry and the individual hustle it takes to make it in the business. It was an incredible afternoon full of music, fellowship and creative bonding,” said James Kim, founder of the BEAT program.
Learn more about BEAT program and the East Side Community School, and tell us what you think below.
- – -
Our mission at Bridging Education & Art Together (B.E.A.T.) is to make a transformative difference in the lives of NYC’s under-served youth through exciting and culturally relevant music, dance and writing programs which include beatboxing, B-boying/B-girling (breakdance), music production/composition, and creative writing.
By engaging, retaining, challenging and teaching life-skills to the students in our programs through music, writing and dance, B.E.A.T. aims to help mold a new generation of leaders and creative thinkers who themselves will inspire and impact the generations to follow.
Presently B.E.A.T. provides four free programs servicing middle and high school students in NYC.
Beat Rockers, a beatboxing program for blind and visually impaired students at the Lavelle School for the Blind in the Bronx with Head Instructor, Taylor McFerrin and Instructors Chesney Snow and Beatsmyth
Beat Breakers, an after-school Bboy/Bgirl (breakdance) program currently offered at the Taylor Wythe Homes (Williamsburg, Brooklyn) with Director Ken Swift and Bboy WaAak1
Beat Makers, an after-school music production, career development and song composition program offered at the Eastside Community High School in Manhattan with Head Instructor DJ Dhundee
Beat Rhymers, an after-school creative writing, poetry, spoken-word, self-expression and music composition class taught by world-class MC and producer, Why.
About The East Side Community School
The East Side Community School is small 6-12th grade college preparatory school located on the Lower East Side. We set high standards for each of our students and help them meet these standards by providing personal attention, a safe and respectful environment, a strong sense of community, and curricula that is both challenging and engaging. Students, staff, families and community members all see themselves as part of a team whose main goal is the success of every individual student. The goal of the school is to create a community of highly skilled students, lifetime learners and critical thinkers who, upon graduation, will be prepared to go to college and enter the work world. Through programs like BEAT, we strive to help every student find their passion and develop their talents.
During the height of 2013’s blizzard season, the Pixies treated us to a rare, in-studio acoustic performance at Water Music in Hoboken, NJ. Their gig for the night cancelled, they delved into a selection of new tracks and classics. Here’s “Silver Snail,” one of the highlight’s of their just-released new album “Indie Cindy”.
Stream the full album here and Follow the band to be the first to hear their acoustic Spotify Session, coming soon.
This summer, Spotify is teaming with Blue Moon Brewing Company to present the Follow the Moon Tour – a five-city event series that will bring together fans and artists across music, food, and visual art for artfully crafted evenings under full moon skies.
The tour hits Phoenix on May 15 with Dr. Dog, Charleston on June 2 with Typhoon, Chicago on June 12 with Moon Taxi, Brooklyn on July 12 with Delta Spirit, and wraps with a Super Moon finale in Denver on August 8 with the Temper Trap. At each stop, we’ll feature food from local vendors and live art from local visual artists.
For more information and details on how 21+ users can attend, check out spotify.com/followthemoon
Today we’re thrilled to announce a music partnership with Sprint to offer all ALL Sprint customers a free trial of Spotify Premium. Framily Plan members, 6 months of Spotify Premium is yours if you sign up.
You read that right — starting from May 2nd, all existing and new postpaid Sprint customers can get a 3 and 6 month free trial for Spotify Premium. This offer will launch in all channels on all compatible Sprint postpaid devices, Best yet, if you’re a Framily Plan member, you will also get a discount on Premium. See the breakdown here:
- Framily (1-5 people) – 6 months free Premium and then $7.99/month
- Framily (6-10 people) – 6 months free Premium and then $4.99/month
- ALL other Customers – 3 months free Premium and then $9.99/month
Get the deal online on May 2nd or in-stores on May 9th. For more information, check out Sprint.com