Earlier this year, in February, we started testing advertising within Spotify for a few of our beta testers. As we get closer to launch we’re expanding this advertising test to include almost all Spotify users. As from today you’ll notice that we’re testing a number of different models and formats, including audio spots and banners. As always we’d appreciate any ideas or input.
Throughout the summer we’ll research how the ads are received and hope you’ll be up for helping us with feedback. Spotify will be launched in two flavours: a free version with advertising, and a premium version without. More details on the product launch will follow!
Music can be a powerful messenger. We’ve put together a list of songs that probably will make you think about a specific brand or message. Can you match the right song with the right brand? Send me your guess and the first one coming up with the correct answers will get five extra invites!
A shout goes out to our friends here in Sweden at the media agencies Bizkit, Carat, MindShare, OMD, Starcom and Wisely for providing us with the creatives. Last but not least our continued thanks to all of our beta testers! You rock!