Personal accounts are personal

Spotify’s business model is partially based on well targeted advertising. The targeting won’t work particularly well if users share accounts. In order to be able to keep providing you with a music service that’s great for fans as well as artists, we need to start preventing account sharing in the beta test. We still want you to be able to use your Spotify account from multiple locations, though, since that’s part of our core philosophy.

The way we have implemented this is that while you can be logged in from many places (such as your home and your office), you can only stream music to one location at a time. If you’re having breakfast and listen to Spotify at home and leave it running while taking off to work, once you’re sitting comfortably in your office chair and turn on the music again, your kitchen computer streaming Spotify music at home will be paused.

Multi user error message

As long as you’re the only one using the account, this is fine. However, if you think someone might have gotten access to your password, now is a good time to change it.


  1. @iop We dont have a specific launch date, we’ll launch when we’re ready and have enough content 🙂

  2. @nohad: That’s not a feature. It is an added limitation to prevent users from sharing accounts.

  3. Understandble limitation, but it does meen that in a household every member of the family will need to pay for their own subscrition in order to have access to music…might be a concern in terms of how attractive the service is.

    That being said, you guys rock, and I absolutely love what you have done so far!

  4. Yeh it is a understandable limitation, but as emilhedman commented above about that each family member has to pay for their own version. Why not make family paks for a lower payment where you can also choose the number of accounts and one monthly bill for the family, that would be great.

    And guys great work with spotify, its magic all the way!

  5. I like it werry much. I got 5 computers, do Spotify from home, at work, at my girlfriendsplace and ofcourse i forgot to turn it of some times.