The world is listening…and now, watching.
Spotify for Brands, Spotify’s marketing platform, is launching two new video ad experiences that will now be seen around the world by our 30 million-plus free user base: Sponsored Sessions and Video Takeover. Watch this video to see how they work.
Spotify Free users can watch a brand-sponsored video spot (aka a Sponsored Session) in exchange for 30 minutes of uninterrupted music. Brands can also sponsor a video ad break on desktop with a Video Takeover. Both formats are delivered in a 100% viewable environment and give our brand partners 100% share of voice.
“Our audience is incredibly engaged so we are delivering an advertising experience that enhances their time spent on Spotify and connects them to the music and brands they love,” says Jeff Levick, Spotify’s Chief Business Officer.
Spotify for Brands’ partners for these new formats include Coca-Cola, Ford, McDonalds, NBC Universal Pictures, Target and Wells Fargo. They’ll reach a highly engaged audience that spends an average 146 minutes a day listening, dancing or singing along to Spotify across multiple devices.*
“These new video ad units give us the opportunity to be a small part of people’s everyday passion for music and create better experiences across Spotify,” says Ivan Pollard, Senior Vice President of Connections at The Coca-Cola Company. “Spotify are great partners in helping us execute new ways of connecting with people on their platform leveraging data, intelligence and creativity to bring a little refreshment to an already uplifting experience with music.”
Video ads will be available beginning in October in United States, United Kingdom, Germany, France, Spain and Sweden, and are coming to additional markets in 2015.
Interested in how brands live across Spotify? Visit our Spotify for Brands website to learn more, and follow the team on Twitter and LinkedIn.
*Spotify internal data, April 2014