4.20 inspirations

4.20 is almost here and we were curious… what tracks light up our fans? We discovered more than 40,000 4:20 themed playlists on Spotify globally, with Cypress Hill’s Hits From the Bong surfacing as the most streamed track. Bob Marley and The Wailers’ Sun Is Shining, Snoop Dogg’s Gin And Juice, Sublime’s Smoke Two Joints, The Notorious B.I.G.’s Juicy, Afroman’s sing-a-long style track Because I Got High, are […]


Spotify launches playlist targeting for brands

Spotify for Brands—the platform that unlocks audience insights  to connect brands with the streaming generation—is launching Playlist Targeting, an industry-first targeting solution that enables brands to tap into Spotify first-party data to reach the audiences that matter most. When users hit play on one of the billions of playlists on Spotify, they often signal a […]