Tag: YouTube

Content Creator Serena Kelly Explains Why It’s OK To Just Have Fun With Audiobooks

A self-described “girl who reads books and does makeup,” content creator Serena Kelly has taken her interests and put them front and center on social media. Millions of fans around the world now seek out her rapid-fire comedic videos.

As an avid reader, Serena also loves listening to audiobooks as a way to immerse herself in a story, whether she’s at home or on the go. “I think audiobooks are the most spellbinding form of media out there,” Serena tells For the Record. “When I listen to someone either tell their own story or narrate this incredibly rich story written by someone else, I think of how humans have been telling stories for thousands of years and I feel so connected to all the generations before me.”

We sat down with Serena to learn more about her love of reading, her emergence as a content creator, and the audiobooks that should be on everyone’s list. 

What prompted you to start documenting your life online?

I grew up in what I consider the golden age of YouTube. I was watching Zoella, Tyler Oakley, DanandPhilGAMES, and all of the classic BuzzFeed videos. So from a young age, I always wanted to be a content creator and start my own YouTube channel, or something like that. But I was also always terrified of what other people would think. Then the pandemic came along and I was so isolated that, ironically, I felt the most free I had ever felt. I wanted to express myself and didn’t care if I failed or people disliked my content. 

So I started making videos, and of course they were terrible at first. But once I got my footing and genuinely began to have fun, I got on a roll and never looked back.

What do you love most about audiobooks?

As much as I love watching short-form social content, the more hours that I spend consuming it, I can feel my attention span dwindling away. So when I turn to something longer-form like an audiobook, it feels like just a multivitamin for my brain, which is really nice. 

And then I love that feeling of getting invested in a really good book. There are always moments where I have to hit pause on an audiobook and go back to my own life, but I spend the entire day wondering what’s gonna happen next in the book and slowly count down the hours until I can start listening again.

Have you always been a voracious reader?

Growing up, I was very, very into books and I loved classic YA novels like The Fault In Our Stars and The Hunger Games. I was making fan edits of those from a very early age. But from high school through college, I never really had time to read for fun and I missed it so much. 

Once I graduated college, I didn’t even know where to start again, and audiobooks really helped me get back into reading. I was working a warehouse job where I was doing mindless tasks with my hands and I had a lot of free time. So I’d put on a pair of headphones, find an audiobook that looked good, and get wrapped up in them. Specifically, Practical Magic by Alice Hoffman and The Song of Achilles by Madeline Miller really got me into audiobooks.

What books have had a big impact on you? 

I would say The Anthropocene Reviewed by John Green, and Braiding Sweetgrass by Robin Wall Kimmerer. I’ve always been a diehard fiction girlie, and nonfiction has never been my cup of tea, but I listened to both audiobooks and got so drawn in to each story. Even though they’re “informative texts” there’s still this underlying personal story in each. They made me look at the world in a different way because they go into such educational detail about plants or things we encounter in everyday life. Like, there must be so many beautiful backstories to things that I haven’t discovered yet. 

How do you go about choosing your next listen?

I’m a huge mood reader. I only read a book if I’m in the mood to read a certain book, which is hard because my mood changes like every 30 minutes. For me, a good rule of thumb is to pick a book that fits with the seasons. So right now I’m listening to Bunny by Mona Awad. And it starts off at the beginning of the academic year, and then as it goes on, it moves into the chillier holiday months. It’s funny because I was listening to it while walking my dog, and it’s describing these wintery city conditions as I’m in the bitter cold. I was like, “Oh my God, it’s like I’m in the book.”

Do you have any advice for people who are just getting into—or getting back into—reading?

First and foremost: Audiobooks totally count as reading. 

And then I would say to start as small as you need to. There’s so much pressure for adults to read “smart books.” Like nonfiction books about things going on in the world or classics or really intense contemporary fiction. But you’re not going to have a ton of fun if you just jump into those. It’s kind of like deciding you want to start running, and you immediately try to run a marathon. 

So find an audiobook that’s fast-paced, character driven, and not super long, because then you can build up momentum by getting really into a book, finishing it, and experiencing that dopamine hit. It will make you super excited to find your next read. 

Share a few of your favorite audiobook recommendations.

One of my favorite audiobooks of all time is The Dutch House by Ann Patchett. I realistically would never have read it in print form. But there was a time where I needed something to listen to and noticed it was narrated by Tom Hanks as I was browsing through audiobooks. I didn’t even read the description. I just hit play and he gave such a good performance, and now it’s one of my favorite books.

I also love If We Were Villains by M.L. Rio, and Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin. They’re especially great for if you’re just starting your reading journey or getting back into it.

Everybody’s also talking about Fourth Wing by Rebecca Yarros, so I definitely want to check that out. And I have to throw one classic in there, which is Frankenstein by Mary Shelley.

Make your next read an engaging listen by pressing play on one of the many great audiobooks available on Spotify.

Social Media Star and Car Enthusiast Daniel Mac Shares His Latest Spotify Finds

Daniel Mac wearing sunglasses and staring at the camera. photo has a graphic treatment behind it of a white backdrop

When it comes to the most-loved features on Spotify, personalization tops many users’ lists. Through Spotify playlists like Discover Weekly and daylist, editorially curated standouts like Fresh Finds, and new playlist-enhancing features like Smart Shuffle and Jam, we love helping listeners discover something new. And our listeners’ thirst for auditory adventures continues to grow, with nearly two billion music discoveries happening on Spotify daily.

Creators around the world also love discovery and turn on their fans to favorite playlists, products, and people. In For the Record’s ongoing Discovery Monday series, we connect with content creators and pick their brains about recent finds, whether it’s new music, podcasts, TV, food, beauty, technology, or fashion.

This month, we talked to Daniel Mac, a personality you probably recognize from his viral videos in which he boldly walks up to high-end car owners—many well-known—and asks; “What do you do for a living?” When he’s not busy filming his social media shorts, the 26-year-old hosts The Daniel Mac Show podcast, where he invites his guests to share more about their careers and income.

How did your love of luxury cars lead to your infamous car videos?

It was straight up curiosity from the start. Growing up, I was always into Hot Wheels, RC cars, stuff like that. After I graduated college, I moved to Dallas working a job in finance and that was the first time I saw a bunch of super cars. I was like, “How do I get that? How does someone afford a Ferrari?” And the most logical thing for me to do was literally just walk up and ask someone. So, it really just started with curiosity and a love for cars paired with my financial brain. 

You’ve hosted many influential people including business tycoons, entertainers, and the current U.S. president. Do you have a favorite?

There have definitely been some interesting ones. Probably my most famous one and the best one would be Horacio Pagani, the CEO and founder of Pagani. I didn’t know what he looked like, and while it’s funny in retrospect, it was really embarrassing at the time. I was at Monterey Car Week, and I kind of snuck into the VIP lot and saw this crazy Pagani Huayra Roadster BC rolling up on the grass. It’s like $4 million and I’ve never seen one in person before. So I run over to this car and ask the driver what he does for a living. And it’s literally Pagani. So that one got me some flak. But it was like a legit run-in, like, not planned in any capacity.

Switching gears to music discovery, what’s your favorite way to discover new music on Spotify? 

I find music through Discovery Weekly. I also hit the Smart Shuffle button, and I like to see what songs Spotify recommends to my existing playlists. But there’s also a lot of mixes that Spotify creates too, like Indie Mix or House Mix, and I like that it has a lot of songs that I already listen to.

I also really like to collaborate with friends on playlists or use Blend. It’s cool to see what you both listen to, and you find out what kind of stuff they’re listening to.

What about our Niche Mixes? Any genres you’re into?

I like EDM music a lot, so I’ve been diving into a lot of techno. I’m getting really into melodic techno, which is more synthy style of house. I also have a playlist I created called Silky Techno that has some artists like Monolink, ARTBAT, Tale Of Us, Ben Böhmer, and RÜFÜS DU SOL. I’ve also been into a lot of psychedelic pop and rock recently. Mildlife STRFKR, Com Truise, and Metronomy—all good artists. That’s been my niche vibe recently.

What about a recently discovered podcast?

I have been binging The Joe Rogan Experience; I like him a lot. I also like The Tim Dillon Show. He’s a comedian and he’s really funny. We’re actually friends now, and we’ve filmed some videos together. It’s cool because I was listening to him on Spotify first and then we became friends in person. 

You also connect with fans via The Daniel Mac Show podcast. What does the podcast format allow you to do that other mediums don’t?

It’s really hard to dive into how someone really makes money during the time they sit at a stoplight. Having the podcast has allowed me to dive into a 30- or 45-minute episode to really get into the nitty gritty of, “How do you do it? How do we replicate it?” It lets me have a long, deep conversation with some really influential people that you just can’t do in a short video.

Turning back to cars, the Formula One Grand Prix revs up in Las Vegas later this month. What are you most excited to see?

I really like night races a lot, and I love Vegas. I see this being the event of the year worldwide for all sports; the amount of money they’re pouring into it is insane. So I’m very interested to see the city in general. And I’m excited to see McLaren, who’s been making big moves recently because Oscar Piastri and Lando Norris have been just inching up and going crazy. I feel like Vegas will be their time to shine. Not like they haven’t been recently, but it’s interesting seeing some added pressure on Red Bull that didn’t exist five or six races ago.

 

Dig in deeper with Daniel on his podcast The Daniel Mac Show.

Lilly Singh Talks Audiobooks, Favorite Reads, and Lilly’s Library

Lilly Singh staring at camera with her arms crossed

From viral sketch videos to late-night television, Lilly Singh is used to making people laugh. The Canadian entertainer, writer, and advocate has made her mark in the entertainment world. And while she’s still busy creating content and working on a number of projects, she’s also bringing a new focus to a different, more personal format: books.

Lilly is no stranger to the written word—she’s the New York Times Best-Selling author of How to Be a Bawse and Be a Triangle. But over the past few years, her love for reading has grown as she’s immersed herself in valuable self-help books, powerful intergenerational dramas, and lighthearted romantic comedies. “I used to read a lot when I was younger, and then there was a period of my life where I stopped reading because I convinced myself that it was too time-consuming and that I could watch things,” said Lilly. “And then I started my own book club called Lilly’s Library in an effort to not only highlight South Asian authors, but also to help get myself back into reading.” 

Lilly’s Library, which started in 2021, is genre-diverse and aims to provide readers with new stories they can relate to or learn from. 

In honor of our Audiobooks offering for Spotify Premium users debuting in the U.S. today, we spoke to Lilly about the medium, its capacity for representation, and why she’s so excited for more listeners to join in on the audiobooks journey. 

What prompted you to start Lilly’s Library?

One reason was to shine a light on South Asian authors because I feel like they don’t get the spotlight they deserve. But also, so much of my life is about representation and I’ve mostly focused on the screen for that. I’ve always been an advocate of seeing characters and stories that are diverse onscreen. And sometimes I get frustrated at the lack of that. 

I came across this book Tell Me How to Be and it became the first Lilly’s Library book. It’s a queer story, and the perspective is from a mother and a son. And me being a queer brown person, I’m always like, “Where are the queer brown people?” When I read that book, I was like, “Oh my God, this is so in-depth.” And the thoughts of these characters and the struggles that this family is going through, I’ve never seen on the screen. It was so real and it was so honest. And I realized that maybe the South Asian community, like me, don’t realize that their experiences—and what we’ve been waiting to see onscreen—are captured in books. 

But another big part of it is I think there’s this misconception that people have to be South Asian in order to enjoy South Asian stories, and that is just not true. I grew up watching a whole bunch of content that didn’t have South Asians. I was still able to relate to it, or at the very least, learn something new. One in four people on this planet are South Asian, and I want to normalize that our stories can be relatable for you. And if they’re not, they will teach you something new. Either way, that’s a win-win situation. 

With so much social, video, and audio content out there to consume, when do you instead turn to books?

I have been so pleasantly surprised—and punched by the reality—that books actually have phenomenal representation. Things I’m always wishing I saw onscreen, on social media, and other places, I’m finding in books. And that’s been really refreshing. The types of stories, characters, and problems that Lilly’s Library features are all so much more advanced than the ones I see onscreen.

And so I pick up a book when I want to relate to something. I want to be seen. I want to kind of escape into a story that feels safe. It’s also when I’m stressed, lonely, or feeling like my real life is a little too overwhelming and I want to dive into a different story. 

You’re a published author. What made you want to write?

I got to a place where I wanted to tell a deeper story that was very detailed, and literature—for me—feels like a safer space to share some of those stories. I can talk about things in as much detail as I want. And I’ll just be completely honest: Some stories feel safer writing it. When your face is in a video, it can be tough to talk about things, but sometimes when you’re using words, you can hide in the beauty and safety of the pages. I feel writing allows you to go a little bit more vulnerable and deeper than you otherwise might.

You also narrated both audiobooks. What was it like to read your stories aloud?

I won’t lie, recording both of my audiobooks was one of the tougher experiences of my life because you are forced to read your writing out loud—and multiple times—when you’re recording. I was like, “Who wrote this? Who wrote it like this?” 

But. . . it was also very therapeutic to actually hear my thoughts out loud and be forced to read it when I wasn’t in the editing process anymore. You can kind of get to relive your own story as an audience member when you’re doing that, and can disconnect in a way that lets you be more forgiving. I feel like, for the most part, I was able to have a level of compassion when listening to my story out loud that I probably didn’t have while I was writing and editing it.

Is there a book that’s had a big impact on you?

A book that really resonated with me is The Four Agreements. I love this book. It’s a very, very simple and practical guide to personal freedom. And it’s just well written and easy to understand. It was actually the inspiration for my second book, Be a Triangle. Anytime I’m struggling, I open that book and read a section of it. It’s been like a life resource for me. 

What are some elements about audiobooks that you especially enjoy?

I really love holding a physical book, but I realized that I wasn’t always able to read as much as I wanted to because of that restriction. I can’t read in any moving vehicle or I will get extremely carsick. And I travel a lot.

I’ve also learned recently that some audiobooks actually enhance the book in a way that I can’t do when I’m reading it alone thanks to the voice performance. They make the book have so much more depth. For instance, I was listening to The Seven Moons of Maali Almeida, and I was blown away that the voice actor does like 30 different voices in this audiobook. And they’re horrifying and beautiful and he does different accents. I was like, “Dude, I’ve been missing out on audiobooks!” That really got me to switch.

Share your favorite Lilly’s Library pick.

There are a lot of really good options. There’s a book called At Least You Have Your Health by Madi Sinha. I like this book because it made me laugh and it was a nice read. But what I really liked was the subject matter. It’s a commentary on the women’s health sector and is about how understudied women’s bodies are. The book is done in a very, very smart way.

How do you determine which stories make it into the club?

So the Lilly’s Library mandate is pretty simple: The book has to be written by a South Asian author. One of the powers of the South Asian community and culture is that it’s very founded on the family unit, and so a lot of the books are the mother’s perspective, then the daughter’s perspective, then the grandmother’s perspective. And our goal is that families can read these books together and talk about it. So my mom actually has read every Lilly’s Library book with us. Our conversations with each other are much more in-depth now because when we discuss a book, inevitably we discuss life and why those choices didn’t resonate with us, or whatever it is. And so it’s just been really awesome to have our relationship evolve through the help of books and the library. And that’s what I really hope for other people as well. 

 

Make your next read an engaging listen with audiobooks available on Spotify. To hear more perspectives from Lilly, check out her books How to Be a Bawse and Be a Triangle

How We’re Answering Users’ Questions With New ‘Tips and Tricks’ Initiative

If you’ve ever asked yourself, “How do I customize my Spotify profile?” or wondered if you can create a playlist of both music and podcasts, you’re not alone. The Spotify app (and the Spotify Kids app, for that matter) has capabilities many users may not expect or realize—but no longer. As part of a new social-driven program on @SpotifyCares, we’re unveiling Spotify Tips & Tricks, an ongoing product education resource that will highlight the amazing features and content you may not be familiar with that Spotify has to offer.

The initiative will surface bite-sized—you guessed it—tips, tricks, and how-to information on everything from redeeming gift cards to changing your display name to making a playlist. It will cover features available for users across all of our Free or Premium offerings.

Our hope is to engage with you, our users, to proactively identify your pain points and solve problems, help you find and enjoy our premium product experiences and offerings, and ultimately make sure you’re getting the most of your audio experience—all while continuing to be the brand you know and love.

Can’t wait for the insider info? Follow @SpotifyCares, our channel for customer service, on Twitter, where we’ll be launching the new content series. Find the answers to topics such as how to listen while offline, find different methods for Premium account payment, and connect with integrated devices like smart speakers and watches.

As the name Spotify Cares suggests, we care about our users and helping you make the most of the app. Plus, after you follow @SpotifyCares on Twitter, stay on the lookout for the Tips & Tricks initiative on the Customer Support YouTube channel and FAQ site