Tag: npr

Keep the ‘Barbenheimer’ Excitement Going With These 8 Podcast Deep Dives

The simultaneous release of Barbie and Oppenheimer was so widely anticipated that the internet gave the historic opening weekend a name: Barbenheimer. 

Barbie, written and directed by Greta Gerwig and starring Margot Robbie, brings the world’s favorite doll to life in a fantasy-filled, comedic adventure with an epic soundtrack. In an entirely different direction, Christopher Nolan’s Oppenheimer is a three-hour biopic about the father of the atomic bomb. The combined debut was a success, bringing in more than $311 million for the fourth-highest-grossing opening weekend in U.S. history. And both movies generated existential questions that have left fans wanting more. 

Spotify’s Podcast Editorial team curated an evolving list of the best Barbie vs. Oppenheimer podcasts, which can be found under podcast browse. Take a listen to learn more about the business behind Barbie or the conspiracy theories that surround the Manhattan Project, or just sit back and hear people gush about Ryan Gosling’s performance as Ken.

Mattel Bets Big on Barbie” 

The Journal.

Spotify Studios 

After watching Barbie, many were left curious about Mattel’s unique role in the film. The Journal. is here to answer all your questions and then some. Robbie Brenner, Executive Producer at Mattel Films, discusses the challenges they faced while bringing the beloved Barbie doll to life in cinematic form. Plus, she shares some exciting news about what’s to come from Mattel Films (did somebody say Polly Pocket movie?). 

The Manhattan Project” 

Conspiracy Theories 

Spotify Studios

This episode of Conspiracy Theories covers the true story of the top-secret military program that inspired Oppenheimer. Not only does the episode cover the official story in detail, but also all the captivating conspiracy theories it inspiredfrom aliens to a fluoride cover-up to a pagan cult. 

The Enduring Appeal of Barbie” 

Into It: A Vulture Podcast with Sam Sanders

Vulture 

Barbie and fashion have always gone hand in hand. In this episode of Into It, host Sam Sanders sits down to talk all things Barbiecore with two fashion experts: Danya Issawi, fashion writer for New York Magazine and The Cut, and DarnellJamal Lisby, a fashion historian. Expect to hear some personal stories of what it was like for them to grow up with the doll that defines American girlhood.

Christopher Nolan on ‘Oppenheimer,’ Mr.Cartoon on ‘Just My Imagination,’ Brooklyn Sudano on The Treat” 

The Treatment 

KCRW

Who better to hear from than the Oppenheimer filmmaker himself? On this episode of The Treatment, host Elvis Mitchell speaks to director and writer Christopher Nolan about his work. The pair discuss themes that run through Nolan’s work and are especially apparent in Oppenheimer, including “the danger of knowledge.”

‘Barbie’ and ‘Oppenheimer’s’ Epic Weekend Face-Off” 

The Town with Matthew Belloni 

The Ringer  

On this episode of The Town, a podcast that covers all things Hollywood, host Matthew Belloni is joined by David Herrin. Herrin is the founder of Quorum, the industry leader in film data research and insights. Conversations include the marketing strategy behind Barbie, the birth of “Barbenheimer,” and the role COVID-19 played in creating an opening weekend unlike anything they have ever seen.

The Barbie Tapes: A Toy is Born” 

LA Made: The Barbie Tapes 

LAist Studios

From the time Barbie first entered the toy scene in 1959 until the release of Barbie in 2023, the brand and the doll have been at the center of controversy and culture. “The Barbie Tapes: A Toy is Born” is the first episode in season two of LA Made that tells the true story of Barbie in the words of her creators. The series covers Barbie’s colorful history from start to finish, illuminating details that we all may have missed. 

A Barbie v. Oppenheimer Game

Pop Culture Happy Hour 

NPR 

First, play along as the NPR hosts discuss “pop culture’s most contentious matchups.” Then, if your friends still haven’t seen Oppenheimer and you don’t want to spoil it for them, listen to this episode to hear the hosts gab about the plot, the cast, and the complicated history behind the movie. And when you finish listening to “Oppenheimer,” you can check out one of Pop Culture Happy Hour’s two episodes on Barbie, one with spoilers and one without.

The ‘Barbie’ Deep Dive w/Greta Gerwig!

The Big Picture

The Ringer

Greta Gerwig is the mastermind behind Barbie. On this episode of The Big Picture, she discusses her approach to recreating the iconic doll for the big screen, the unique challenges she encountered, themes that run through Barbie and her previous work (Lady Bird and Little Women), and the movie’s overall cultural impact. 

Whether you want to revisit history or take a trip to Barbie Land, Spotify’s Podcast Editorial team has you covered on podcast browse. Check out these podcasts and more on our Barbie vs. Oppenheimer shelf.

Spotify Reports First Quarter 2023 Earnings

Today, Spotify announced our first quarter 2023 financial performance, showing outperformance across nearly all key performance metrics. Take a look at the highlights below:




We had our strongest Q1 since going public in 2018, with nearly all our KPIs surpassing expectations:

  • Monthly Active Users grew by 22% year-over-year to 515 million driven by strength in both developed and developing markets, and nearly all age groups. 
  • Premium Subscribers grew 15% year-over-year to 210 million with outperformance across all regions, led by Europe and Latin America.
  • Total Revenue grew 14% year-over-year to €3.0 billion, led by Subscriber gains.
  • Gross Margin finished at 25.2%, reflecting improved music and podcast profitability.
  • Operating (Loss)/Income finished at €(156) million, aided by lower marketing spend.

Interested in hearing more? Click here to review the full earnings release and listen to the webcast Q&A on our Investor Relations site here. 

Click below to check out a sizzle reel of audio trailers from a few of our recent original and exclusive podcasts.

NPR Host Ari Shapiro Goes Beyond the Airwaves With His Memoir, ‘The Best Strangers in the World: Stories From a Life Spent Listening’

photo credit: Victor Jeffreys

As one of the hosts of NPR’s flagship program, All Things Considered, Ari Shapiro has a voice that’s instantly recognizable to many radio listeners in the United States. Since 2015, Ari has shared heartwarming and heart-wrenching stories on the show, which is one of the most listened-to news programs in the country. In 2020, the format expanded with Consider This, a 15-minute, six-times-weekly podcast—also hosted by Ari.

But journalism is just his day job.

Ari is also a singer, performer, and speaker. He moonlights as a vocalist with the band Pink Martini, and joined forces with actor Alan Cumming for a stage show called Och & Oy! A Considered Cabaret. Now, the award-winning reporter and former White House correspondent is adding author to his resume.

The North Dakota native’s memoir, The Best Strangers in the World: Stories From a Life Spent Listening, hits shelves this week. In the book, Ari not only details his experiences reporting stories around the world, but also reflects on his upbringing in Portland, Oregon.

Ari created a playlist exclusively for Spotify that’s the perfect accompaniment to his memoir. From The B-52’s to the New York Philharmonic, the curation is as varied as the tales that come to life on his pages. We caught up with the host-performer-author to learn more about the inspiration for his book, and the ideas behind the playlist.

What made you decide to write a memoir? 

Covering the news every day sometimes feels like sprinting on a treadmill, where if you pause to look at the hot guy walking by, you will fall on the floor. And so, I’ve never been a person who nostalgically looks back at my favorite conversations and stories I’ve told. But I realized that after more than 20 years as a journalist, some of those stories, and some of those people, have sort of snagged on me as they flew by in the current, and changed the person I am—not just as a journalist, not just a storyteller, but as a human. 

In a way, this book is a memoir told through the stories of others. It covers a really wide range, from going on Air Force One with the president to being in warzones to singing with a band at the Hollywood Bowl. But, ultimately, I think of the book as kind of an answer to a question that I get from friends a lot, which is “How do you stay optimistic in the face of everything?” And the answer is the stories that are in these chapters.

How did your experience as a journalist impact your story?

Being a journalist has certainly attuned me to the finer details, so I feel like I can take someone along and tell a story that hopefully transports them and sticks with them. But the thing that made it really challenging is—as a journalist—stories are not supposed to be about me. I’m never supposed to be the focus.

So switching gears and telling stories that are fundamentally about me was unfamiliar and scary and foreign and definitely a learning curve. And as I look back at the drafts of these chapters and the way they evolved, that’s the biggest change that I see: learning how to write about myself in a way that doesn’t feel like a betrayal to who I am as a journalist.

Can you share a story from your book?

I have to tell you about the first time I ever sang with a band. For my debut performance, I was a singer with a band called Pink Martini, a little orchestra from Portland, Oregon, with more than a dozen members. In 2009, they asked if I would record a song for an album they were working on. After, the band leader, Thomas Lauderdale, said, “Well we need to find a time for you to perform this live with us. So why don’t you come to the Hollywood Bowl?” 

Now, the Hollywood Bowl seats 18,000 people. But what made it the most terrifying was not the size of the audience. It’s that backstage, before you walk out in front of those thousands of cheering people, you see all these huge, framed, black-and-white photos of the legends who have performed there over the decades. There’s Aretha Franklin; there’s The Beatles; there’s Judy Garland—all pictured on the stage you are about to stand on. And then the time comes, and you walk out in the footsteps of those giants and the spotlight follows your path. 

It is so exhilarating because as a radio reporter, it doesn’t matter how many millions of people might be listening to any given story I do. It’s a very intimate conversation between me and the one person who happens to be hearing it. But with a live performance, everybody is sharing that experience collectively, at the same time. There is something so electric about live music because it only ever happens once in that particular way. And so, to be a part of that is a thrill unlike anything I’ve ever experienced in journalism.

What was the experience like reading your story aloud for your audiobook?

First of all, I loved recording my audiobook because my comfort zone is telling stories. That’s what I do every day, and so, in some ways, recording the audiobook felt much more easy, comfortable, and familiar than writing the book. But it’s exhausting to speak aloud for hours on end. Even though I host a two-hour daily news program, I’m not talking for most of it. I read an introduction to a reporter’s piece and then I sit quietly for four minutes. Or if I’m doing an interview, I ask someone a question and then sit quietly while they answer. By the end of the day of audiobook recording, I could barely talk to my husband. I have so much admiration for people who do this professionally.

You created a musical playlist for your memoir. How did you pick the songs?

Above all, I wanted the playlist to feel optimistic and joyful because that’s what I want people to walk away from the book feeling. Even though the book takes you to warzones and refugee crises, the book is full of people who give me hope. It’s also global because the book is global. So there’s a track from the South African trumpet player Hugh Masekela, and a track from the Japanese singer Saori Yuki.

The playlist begins with a song that I hope sets the tone for everything else, which is Roam” by The B-52’s. I think that’s the best road trip song ever written. And I want to give people the feeling that we’re going somewhere exciting. It’s gonna be fun, and it’s gonna be an adventure.

There is also a healthy dose of Queer camp because that is part of who I am, and there are songs that take me back to specific moments. It includes an obscure ’90s cover of “Total Eclipse Of The Heart” by Nicki French. The summer I came out of the closet, that was the track that was playing in the gay club every single weekend. I also included the overture to Candide, which was the song that my husband and I walked down the aisle to at our wedding.

What do you think continues to attract listeners to talk formats like a radio show or podcast?

One of NPR’s founding mothers, Susan Stamberg, has a quote I love, which is “The pictures are better on the radio.” There is something about the human voice that is so personal and intimate. It engages the brain and bypasses the preconceived notions we might have about the person who’s talking, and allows us to have an experience that feels more personal than printed words on the page or talking heads on a TV broadcast. 

How have the people you’ve met over the years and the experiences you’ve had influenced you?

Musically, I have been so lucky to collaborate with people who are curious and omnivorous. Pink Martini records in dozens of languages, with collaborators ranging from the great Mexican ranchera singer Chavela Vargas to the great grandchildren of Maria and Captain von Trapp. So being able to travel with Pink Martini to Morocco and Hungary and Lebanon and France and sing in all these different languages helps me appreciate something that my parents taught me from a very young age: The more you know about the world, the more interesting life becomes. And there’s something very subtle and powerful about music. 

With everything that I do—whether it’s journalism, singing with Pink Martini, writing this book, or performing with Alan Cumming—my goal is to help people see the world through the eyes of someone else. My goal is to help people break out of their bubbles and build empathy and increase understanding. Music is one of the most powerful tools I know that can do that.

The chapters in this book that are not about music still contain a piece of that. I hope they increase curiosity and empathy, and allow readers to experience all these different people and places, and see the similarities and connections we all share.

 

If you’re interested in hearing Ari tell his stories in person, check out the details of his book tour here. In the meantime, listen to the playlist Ari made to complement his memoir, below.

 

Five Fast Facts About Podcast Creator Monetization on Spotify

We know that many podcasters are able to establish their creative business on Patreon. But until now, there wasn’t an easy way for fans to listen to Patreon podcasts on Spotify. So today at Stream On, we were excited to announce that podcasters will be able to deliver patron content to their listeners on Spotify, and fans can easily listen to all their favorite episodes.

But the money talk went well beyond Patreon. Since launching in 2021, the Spotify Audience Network has grown by leaps and bounds as we’ve worked to connect advertisers with leading podcast publishers looking to monetize their shows. Also around that time, we acquired Megaphone, which has since become Spotify’s hosting, insights, and monetization solution for enterprise publishers like The Wall Street Journal, Paramount, and ESPN. Together, these tools give creators the ability to choose how to monetize, and we had plenty to discuss around both. 

Here are the five takeaways you need to know:

  1. The number of podcasters taking part in the Spotify Audience Network has grown eightfold in the last two years. And since we launched the Spotify Audience Network in 2021, monthly payout to opted-in publishers has grown by nearly 50% while advertiser participation has increased by 500%. So as we continue to scale the Spotify Audience Network, our intent is to make this kind of growth available to all creators.
  2. We’re pleased to welcome NPR to the Spotify Audience Network marketplace. 
  3. Recent additions to Megaphone’s roster of publishers include Netflix and Australia’s Schwartz Media. 
  4. In the future, Megaphone will be uniquely integrated into Spotify for Podcasters. And as of today, all Megaphone publishers have everything they need to create a successful podcast business across the new Spotify for Podcasters and Megaphone.
  5. Through our partnership with Patreon, powered by Spotify Open Access, podcasters will be able to publish patron-only content on Spotify. Patrons will be able to link their Patreon account to their Spotify account to access their Patreon-exclusive podcasts right where they’re already listening to all their audio content.

We’ll continue to explore new monetization models so that you continue to have options for how to build your business.

Podcast Lovers Around the World Can Now Play NPR Shows on Spotify

For almost 50 years, NPR has served as a daily source of wisdom and entertainment for its American listeners. Every day, millions connect with NPR and NPR Member stations across the country for everything from pop culture podcasts to the nightly news. In 2018 we announced that U.S. fans of NPR would also be able to stream select NPR shows on Spotify, making NPR’s offerings available in one convenient place. And starting today, some NPR shows will even be heard ‘round the world, as Spotify makes NPR podcasts available in most countries around the world.

This distribution deal between Spotify and NPR will allow us to distribute NPR’s content globally on Spotify, bringing NPR’s beloved podcasts to a global audience of 320 million Spotify users. Now, listeners outside of the U.S. can also stream:

To celebrate this partnership, we’re sharing the top 5 most popular NPR podcasts on Spotify to date. 

1. NPR News Now

2. TED Radio Hour

3. Up First

4. Short Wave

5. Planet Money

Not sure where to start? Check out this “Best Podcasts of NPR” playlist from NPR.

‘This American Life’—Now Streaming on Spotify

There’s a reason podcasts are taking the world by storm: The audio medium is all about drawing listeners in with a story. Whether true crime, news, history, or comedy, podcast episodes are each built upon the show’s ability to spin a tale through the magic of the microphone. Perhaps no one knows this better than host Ira Glass and the team behind This American Life.

Originating back in 1995, This American Life is widely considered to be one of the most influential podcasts, as well as one of the most listened-to audio shows in the world, with more than 700 episodes. Over 2.2 million listeners tune in each week across 500 public radio stations in the U.S, and another 3.1 million people download each episode—so it’s no surprise that the show has spawned other gifted and prolific podcasters, shows, and companies. And as of today, you’ll be able to stream This American Life on Spotify.

That’s right. This American Life is available on Spotify alongside its spinoff, S-Town, and the other shows that were featured on or inspired by This American Life, including NPR’s Planet Money, Heavyweight, and Where Should We Begin? with Esther Perel. In fact, Gimlet, which Spotify acquired in 2019, was co-founded by Alex Blumberg, a This American Life alum.

Stream the most recent episode of This American Life now.

5 Inspirational Podcasts That Will Give You The Feels On World Kindness Day

Be nice. Be kind. Do good things for others. That’s the idea behind World Kindness Day on November 13. In honor of the day dedicated to lending a hand just ’cause, we put together a list of podcasts to get you in the mood to give back.

If you dig science and keep a daily gratitude journal, you’ll love: The Science of Happiness”

Produced by Public Radio International and the Greater Good Science Center at UC Berkeley, this podcast shares research-tested strategies for a happier, kinder, and more meaningful life. The show explores the science of kindness, compassion, gratitude, and altruism through relatable real-life examples. Hosted by renowned UC Berkeley psychology professor Dacher Keltner, the episodes zero in on the benefits of practicing kindness and gratitude, including: “3 Good Things,” “How Gratitude Benefits Your Brain,” and “Is There Someone You Need to Thank?”

If volunteering for charities fills your bucket, you’ll love: Connect Kindness Podcast”

The mission of this action-oriented kindness podcast is to connect people with charities that make the world a better place, including groups addressing childhood abuse, food insecurity, human trafficking, helping underprivileged individuals gain access to higher education and career opportunities, and beyond. The show, co-hosted by friends Krystal Aziz and Tim Evans, features interviews with founders and directors of nonprofit organizations, and exposes listeners to causes they can give back to through acts of kindness and volunteering.

If you like your inspiration with a side of funny, you’ll love: Your Daily Dose of Awesome”

Host Cyndi Liming, a mom and fifth-grade teacher, unpacks how kindness, humor, and optimism change lives for the better. Threaded with an underlying message of hope, Cyndi’s uplifting podcast episodes are packed with practical tips for overcoming negativity and, as she says, “spreading more awesomeness in a playful way,” one soul-satisfying act of kindness at a time.

If you’re a fan of TED Talks and on a quest to give back, you’ll love: TED Radio Hour”

NPR host Guy Raz presents “TED Radio Hour,” a popular show that uncovers the emotions, insights, and discoveries that make us human—including how being kind to each other contributes to the greater good. Some of the episodes of the acclaimed podcast that highlight moving and heroic acts of kindness include “Inspire to Action,” “The Act of Listening,” “Crisis and Response,” and “Wired For Altruism.” PS: If you enjoy Raz in “TED Radio Hour” and “How I Built This,” you’ll love the acclaimed journalist’s new exclusive Spotify Originals series, “The Rewind With Guy Raz.”

If you relish a revealing interview and believe in the power of positivity, you’ll love: The Kindness Project”

This fun father-daughter podcast imparts inspiring personal stories of kindness and the ways simply being nice to others makes positive changes in our world. The hosts, through giggle-filled conversations, heartfelt storytelling, and insightful guest interviews, cover how to be kind to others through everyday acts of kindness, charity fundraising, and more.

Looking for further inspiration? Check out more of our podcasts, ranging from Oprah’s “SuperSoul Conversations” to “Optimal Living” to “Modern Love,” and beyond.

Interviewing the Interviewer: Guy Raz on His New Spotify Podcast Series

Guy Raz. You know him from NPR’s super popular TED Radio Hour and How I Built This. Now everyone’s favorite podcast interviewer has a brand new series on Spotify.

The exclusive Spotify Originals series, called “The Rewind With Guy Raz,” takes you inside the minds of today’s biggest music stars, including David GuettaKelly Clarkson, and Shawn Mendes. The acclaimed host unpacks what they love. What they fear. The ways fame forever transformed their lives—all packed into this revealing limited podcast series.

In a fun twist, we turned the tables on Raz and interviewed the interviewer on why he’s so excited about “The Rewind.”

What do you most want people to know about “The Rewind With Guy Raz”?

Most people listen to an artist or go see a concert and they think of the performer in that very moment. But who was Kelly Clarkson, or Charlie Puth, or Wynton Marsalis before they got onto that stage? What was Shawn Mendes like in middle school? At some point they were all just like you and me. Maybe they had a better voice or they could dance a little bit better but, for the most part, they led normal lives. And while you may think you know who that artist is from their videos or an interview, “The Rewind” takes a deeper dive into their journeys to becoming superstars.

What lessons do you bring from your years of co-directing and hosting NPR podcasts to Spotify’s “The Rewind”?

Over the past two decades of interviewing, I’ve learned that by coming to the table without any expectations, with a spirit of generosity, and a sense of empathy, most people want to talk about their stories. With “The Rewind,” it’s no different. Their names may be up in lights, they may be some of the most famous people in the world, but they are human. They have stories. They have anxieties. They have dreams. And they have fears. This show is a journey into those worlds. It is a chance to understand what motivates these artists and how fame has changed their lives.

Where do you record “The Rewind’s” interviews, and how is it built for human connection and storytelling?

Some of my interviews are done face-to-face in Los Angeles or occasionally in New York. When I do those interviews right next to the artists, we’re usually sitting just a few inches apart. It usually takes 10 or 15 minutes before they are comfortable, and before they are prepared to fully surrender to the process. I want the person I’m interviewing to feel comfortable and safe because I find that in those circumstances they will often reveal more about who they are than in a controlled and managed environment. Some of my interviews can last as long as two hours and, oftentimes, by the end of it, both of us are wiped out.

What do you enjoy most about exposing your listeners to these journeys of inspiring musicians?

Human stories are the most compelling stories for obvious reasons. Even if you are not religious, just check out the Bible and you will find some of the most dramatic narratives ever told. Love, hate, kindness, jealousy, deception, rebirth … all of those story motifs are right there. It’s not surprising. Human lives are full of drama, and triumph, and failure and success. All of us—myself included—can find parts of ourselves in stories. It’s why I do what I do, because my job is to help people unearth the stories hidden inside of them.

What does this new podcast say about your evolution as a career storyteller and content creator—in a time when content platforms is also changing?

Most of my programs are listened to by people in their 20s, 30s, 40s, and even 50s. On the radio, my listeners can be as old as 100. What excites me about the Spotify audience, and the artists I’m interviewing, is that I think we have a real chance of reaching much younger listeners—for example, teenagers and preteens who love this music but may not know a whole lot about the person singing the song.

I also think that nowadays, artists have very few opportunities to tell their stories in depth. FM radio and music magazines are no longer a place where in-depth interviews are featured. So for many listeners, particularly younger listeners, the stories you hear from your favorite artists will be revelatory.

Check out the first episode with David Guetta here:

Watch Stretch and Bobbito Discuss Their Journey From Radio to Podcast

In the age before streaming, people discovered music in entirely different ways—if you were a hip-hop lover in the ’90s, you might remember finding the freshest new rappers thanks to college DJs Stretch Armstrong and Bobbito Garcia.

Way back when, Adrian Bartos, aka Stretch Armstrong, and Robert “Bobbito” Garcia were cohosts of a 1-5 a.m. Friday morning show on Columbia University’s campus radio station, WKCR. Together, they exposed the campus—and the world—to a wave of then-unsigned hip-hop and rap talents such as Nas, the Notorious B.I.G., Wu-Tang Clan, Big Pun, JAY Z, Eminem, and the Fugees. Though the show ended in ’98, Stretch and Bob never lost their enthusiasm for introducing the people to the unique insights and talents of diverse artists.

Now, more than 15 years later, they’re back—now with a new NPR podcastWhat’s Good with Stretch & Bobbito—available for streaming on Spotify. In the two-season (so far!) series, the hosts share untold stories and uncovered truths with their influential guests—from Women’s March organizer Linda Sarsour to Fresh Off the Boat writer Eddie Huang, to the Roots’ front manBlack Thoughts (Tariq Trotter), to Guatemalan singer-songwriter GabyMoreno. These cultural influencers talk art, music, politics, sports and, more generally, what’s good!

Stretch and Bobbito conduct plenty of interviews themselves—so we sat down with the duo for an exclusive video on their own untold stories.

The first two seasons of What’s Good with Stretch and Bobbito are now available to stream on Spotify.

Spotify and NPR Team Up To Feed Your Podcast Addiction

Podcast lovers, clear your schedules: Spotify users now have the NPR podcast catalogue at their fingertips. From classic NPR favorites like Fresh Air to TED Radio Hour, to the media giant’s latest viral titles like InvisibiliaHidden Brain, and How I Built This, all of NPR’s podcasts have a home on Spotify.

Fans new and old are part of the one-third of Americans who listen to podcasts, with 12 percent streaming 10 hours or more each week. As podcasts bleed ever more into office talk and dinner conversation (“You have to listen to this episode of NPR’s How I Built This!; “I’m obsessed with NPR’s Hidden Brain podcast – it’s like they know me!”) they’re increasingly a way to stay culturally relevant and on top of the latest trends. We listen to them at home as we unwind, on the road or rails as we commute, and while we work—and we’re listening to them on Spotify like never before.

Why have podcasts become the media of the moment? NPR’s Chief Marketing Officer Meg Goldthwaite explains. “Podcasts are stimulating. You get to imagine jumping out of a plane with Invisibilia host Hannah Rosin and her 74-year-old mom, or eavesdropping as Shankar Vedantam crawls through someone’s thinking on Hidden Brain.”

“And podcasts can challenge you. They can inspire you. They can change the way you listen to your world,” she said. “Our audience numbers show that people crave that and want to access podcasts on as many platforms as possible. Whether it’s getting out the door with Spotify’s Today’s Top Hits or Are & Be playlists, or wrapping up your day with NPR’s TED Radio Hour, listeners are now able to do it all from one app on Spotify.”

To date, people have spent hundreds of millions of hours listening to podcasts on Spotify, the number two podcast listening destination in the world. With the addition of NPR’s colossal catalogue, Spotify’s platform is expected to be an even bigger magnet for podcast junkies across the globe.

NPR is arguably one of the biggest and most respected names in podcasting, with top-notch—and, in many cases, award-winning—podcasts and longtime listeners. For NPR, sharing its eclectic podcast archive on Spotify instantly builds expansive global awareness of its programming. Meanwhile, the talented podcasters of NPR gain access to millions of Spotify listeners who might not otherwise stumble upon and listen to their shows.

“For both Spotify and NPR, joining forces just makes sense, and we’re delighted to bring NPR podcasts to Spotify users,” said Dossie McCraw, Global Head of Podcast Partnerships at Spotify. “Podcasts are gifts you give yourself in moments of the day when you want to catch up on the news or hear thoughtful commentary on issues affecting us all or just have some fun with a game show like Wait Wait Don’t Tell Me.”

“This collaboration is a huge step towards greater discoverability,” said Goldthwaite. “Be it science or music or news or conversation, NPR podcasts on Spotify are another place for audio-hungry ears to feast.”

To listen to NPR’s robust podcast library on Spotify, check out the Podcast Hub under Browse.