Tag: merchandise

Shop for Merch From Your Favorite Artists in Spotify’s New Hub

October 16, 2023

When new merch drops, fans don’t hesitate. We’ve seen that in the days and weeks after an artist releases shirts, totes, hats, vinyl, and more, fans flock to their Spotify profiles to get what’s new. So to give the fans what they want—and make it easier than ever for listeners to browse and shop for merch from their favorite artists—we’re unveiling a dedicated Merch Hub in the Spotify app. 

Sporting merch from your favorite artists is a vital part of music culture, and our new Merch hub provides personalized merch recommendations based on your listening habits. Previously, we made artist merch available from individual artist profiles, the Now Playing view, and release pages. Instead of having to browse artist by artist, this update makes it easier than ever to access all artist merch in one place. From the hub, you can browse, click on available items to learn more, and then purchase through the artist’s Spotify store, powered by Shopify. 

Connecting listeners with ways to rep their favorite fandoms and lend support to the artists they love is key to fulfilling our mission of enabling artists to live off their art. Last year, after seeing their Wrapped results, listeners flocked to buy merch, leading to the highest-grossing merch sales week for artists in Spotify history. Spoiler alert: There are plenty more merch moments in store for Wrapped this year!

Now you can find artists’ merch in the Merch tab on their artist pages, the Now Playing view when streaming their tracks, the new Merch Hub, and their albums, EPs, and singles pages.

Ready to shop? Simply search “Merch” to find the hub, or head to the Merch tile on the Browse page. Or click here to go directly to the Merch Hub. Artists can go to artists.spotify.com/merch to learn more about getting their merch on Spotify through our Shopify integration. 

Spotify Takes to the Stage: Connecting Artists With Concertgoers

March 8, 2023

S4A_FTR_Blog_MerchxTicketing

Today at Spotify Stream On, artists, songwriters, podcasters, and authors from around the world joined us for a day of news, networking, and inspiration—and a deeper look into how artists can better connect with their fans on our platform. And what better way to do that than helping fans experience their favorite artists IRL?

Over half of our listeners are unaware of when their favorite artists are in town. Of those users, one in three say they would have gone to the concert had they known about it. So in 2022, we worked with artists, venues, and ticketing partners to list over 840,000 concerts on our Live Events Feed, which is one of our most rapidly growing channels—and our users’ personal gig calendar. We even closed out 2022 by featuring personalized concert recommendations in the Wrapped hub for the first time—across more than 60 languages globally. All this goes further to help artists reach more fans of their music and help fans make sure they never miss a show. 

In 2023, we’re going to keep diving headfirst into concert discoverability.

For artists, this means more places to inform fans about their latest shows and tours. First, we’ll be integrating ticket offers into the “Now Playing” view so artists can grab a listener’s attention right when their music is resonating most. Additionally, artists can spotlight concert dates to the top of their profiles, and soon to their This Is playlists. With these new ticketing features, we’ll not only help artists better promote their shows, but also make sure that Spotify is our listeners’ go-to resource for finding concerts they love.

Fans can make sure they never miss another show with these concert integration opportunities right in the Spotify app:

Live Events Feed: Our main in-app concert destination lets you find concert listings based on your location and favorite artists. You can also adjust your location to browse concerts in other cities and countries, all personalized to your taste.

“Interested” button: Wherever you see a concert listing, you’ll be able to hit the “Interested” button and tag the events you want to attend. That way in the future, you can check in on your personal gig calendar in the Live Events Feed.

Fans First Emails: Make sure you’re following and streaming your favorite artists on Spotify for the chance to be recognized as a top listener—we send Fans First emails and notifications to those engaged users, putting them at the front of the line for special access to concert pre-sales and merch exclusives. 

Of course, no concert is complete without the merch table. While you can currently find your favorite artists’ merch on their profile pages and their album and single pages, we’re also going to start adding it to the “Now Playing” view so you can buy the merch after falling in love with their song.

Blend With Lizzo, Post Malone, and The Chainsmokers—And Buy Their Merch

July 20, 2022

Lizzo, Post Malone, and the Chainsmokers on a green background

Listen to this story read aloud in 2 minutes and 20 seconds. 


Music fandom is about more than just listening to music and going to shows: It’s connecting with an artist, their songs, and their fellow followers. And what better way to signal your love, and maybe strike up a conversation with another fan, than by repping your favorites with a t-shirt or other merch? 

At Spotify, we’re always looking for new ways to grow the bond between artists and fans. Our latest feature, Blend, combines the best of our personalization capabilities and collaborative playlist functionality to help you create a playlist that syncs your music taste with that of your friend’s or artists’ like BTS, Charli XCX, Kacey Musgraves, and Megan Thee Stallion. 

Now we’re expanding the popular feature to even more artists including Lizzo, The Chainsmokers, and Post Malone. And we’re also adding a new element: the opportunity to shop artist merch from the Blend experience so you can literally wear your love on your sleeve. 

Here’s how you can Blend with one of these artists and then purchase their merch:

  1. Click on an artist’s name in this story to be directed to Blend. Or, check out the artist’s link from their social channels. You can now choose from Lizzo, The Chainsmokers, and Post Malone. 
  2. Let Spotify make a playlist tailored to your shared tastes.
  3. Check out your social sharecard. It contains your Taste Match score, which shows the percentage of music taste you two have in common. Then, share it directly to Instagram, Facebook, Snapchat, or Twitter.
  4. After you get your Taste Match score, you’ll have the opportunity to purchase the artist’s featured merch via our integration with Shopify. All the pieces of merch have been selected by the artists themselves and include items such as t-shirts, vinyl albums, and more. 

It’s our mission to build new opportunities for creators to live off their work, and our larger partnership with Shopify makes it easier than ever for artists to sell their merch on Spotify. By putting merch alongside the music experience, we’re increasing purchase opportunities and generating incremental sales for creators.

Blend with Lizzo, The Chainsmokers, and Post Malone by clicking on their names. And find a full list of all available artist Blends here.