Tag: data

Spotify Celebrates Ramadan With Listening Trends From Around the World

March 21, 2024

March marks the beginning of Ramadan, a cherished cultural event celebrated by Muslims worldwide. As families and communities come together to observe, contemplate, pray, and celebrate the Holy Month, they can also turn to Spotify for meaningful audio content. 

This year, our Ramadan hub is back with a blend of music and podcasts designed to foster self-reflection, wellness, and entertainment. When eligible listeners open the Spotify app, they’ll find carefully curated content for every mood and moment of Ramadan. Listeners will also find personalized content on the Your Ramadan 2024 playlist.

What does Ramadan sound like around the world on Spotify?

As Ramadan begins, many Muslims experience shifts in their daily routines, from work schedules to social interactions. Similarly, their Spotify listening habits also shift, as evidenced by our streaming data from 2023.

Our top finding? Audio was often used to set the tone as families and communities came together for suhoor, the predawn meal, with streaming spiking around 5 a.m. in most markets. Below, we unveil more 2023 listening trends across various markets to shed light on streaming patterns throughout the sacred month.

Egypt

  • Quran listening hours (audio consumption related to the central religious text of Islam, the Quran) spiked around 5 p.m. This aligns with iftar, the post-sunset, fast-breaking meal.
  • Before sunrise, listeners consumed more entertainment-based content.
  • A top podcast throughout the month: Finjan with Abdulrahman Abumalih. Hosted by Saudi journalist and TV presenter Abdulrahman Abumalih, Finjan covers a wide range of topics pertaining to the Middle East and North Africa.

Saudi Arabia

  • Quran listening hours surged around 8 a.m.
  • Before sunset, listeners consumed more spiritual and fitness-based podcast content. Before sunrise, preferred podcast genres included history and crime.
  • A top podcast throughout the month: Areeka. Hosted by Bibi AlAbdulmohsen and Talal Sam, Areeka mostly covers social topics, from psychology to common myths.

Indonesia

  • Generally, streaming spiked between 2 and 4 p.m., which aligns with ngabuburit, the waiting period before breaking fast.
  • Religion and spirituality-based podcasts were the most-consumed genre throughout the month.
  • Listeners gravitated toward well-being podcasts in the morning before shifting to music at night.

Spotify’s top Ramadan playlists

Our Ramadan hub contains a wide variety of curated playlists. In Egypt, the top Ramadan playlist of 2023 was Titrat Ramadan, which showcases soundtracks from the most popular Ramadan TV dramas.

In Saudi Arabia, listeners gravitated most toward Chill-oud. This playlist features songs played with the oud, a stringed musical instrument that is one of the oldest and most important instruments in Arabic culture.

Listeners in Indonesia favored the Your Ramadan 2023 playlist. This personalized playlist brings Spotify’s editorial and algorithmic worlds together to provide users with curated audio content that resonates with their respective Ramadan journeys.

Last but not least, the most-streamed Ramadan playlist in Pakistan was Hamd-o-Naat, which features devotional tracks for an immersive experience. “Naat” was also the country’s most-searched word during the Holy Month, reflecting a desire for poetic expressions of devotion and praise. Our Best of: Coke Studio Sufi playlist, which showcases Coke Studio’s top Sufi tracks, also saw 218% growth last year.

This year, Spotify remains dedicated to delivering a culturally resonant Ramadan experience for listeners around the world. For the ultimate audio companion throughout the sacred month, explore the Ramadan hub.

Reggaetón Mexa, el género que está arrasando en México

February 15, 2024

El reggaetón ha conquistado a oyentes de todo el mundo, pero en México el género reina. De hecho, México escucha reggaetón más que cualquier otro país en Spotify, y ha evolucionado hasta tener su propia identidad, a la que hemos llamado “reggaetón Mexa.”

Varias influencias creando un sonido único

El reggaetón mexa no es nuevo, está presente en el país desde hace más de dos décadas, y cuenta con influencias de otras regiones, como los sonidos originales del reggaetón de Puerto Rico, el dembow de la República Dominicana y la música electrónica urbana de Panamá. También incorpora sonidos de los barrios mexicanos y la cultura sonidera, creando una mezcla de ritmos que refleja el orgullo de la cultura urbana de Ciudad de México.

“La era del streaming ha conectado al reggaetón mexa con audiencias masivas. Los artistas de hoy utilizan la jerga local originaria de los barrios de la Ciudad de México, lo que los acerca y los hace más accesibles,” explica Uriel Waizel, Lead Music Editor de Spotify México. “En una celebración al estilo y lenguaje único de este movimiento, desde Spotify decidimos llamarlo ‘reggaetón Mexa’ para referirnos al género de una manera mucho más local.”

Una oleada de nuevos artistas

A principios de la década de 2000, artistas como Big Metra y La Dinastía marcaron la primera ola de reggaetón Mexa, que combinaba el dembow con el sonidero mexicano. Esta generación abrió la puerta a una segunda oleada con artistas locales como Pablito Mix, que introdujo elementos de cumbia al género. 

El panorama ha cambiado por completo en la década de 2020 gracias a una nueva generación de artistas estrechamente conectados con sus fans. En los últimos cinco años, el consumo de reggaetón Mexa en Spotify ha crecido más de 1,100% en México, con los oyentes de la Generación Z contándose entre los mayores fans del género. Según datos de Spotify, el 53% de los oyentes de reggaetón Mexa en la plataforma son menores de 24 años.

“En los últimos años ha surgido un renovado aprecio por el barrio mexicano, dando lugar a una nueva generación de artistas de entre 20 y 25 años. Estos artistas han nacido en el barrio y los fans los perciben como gente accesible,” dice Uriel. “La sinceridad y autenticidad de los artistas locales conectan de forma natural con los jóvenes que buscan una representación más auténtica de su identidad y cultura en la escena del reggaetón.”

Los pesos pesados actuales del reggaetón Mexa

La cantautora mexicana Bellakath es una de las artistas a las que los fans acuden en masa. Pilar de la escena del reggaetón Mexa, forma parte de la tercera ola del género en México. La música de Bellakath, su autenticidad y la relación con sus fans la han coronado como la artista mexicana de reggaetón mexa más escuchada en Spotify. Su sencillo “Gatita” es la canción del género más escuchada de todos los tiempos en nuestra plataforma. Otros artistas populares son Uzielito Mix, Ghetto Kids, y Dani Flow. Entre las nuevas promesas se encuentran Yeri Mua, El Bogueto, El Malilla, Profeta Yao Yao, Alu Mix, DJ Rockwel Mx, y Alnz G.

A continuación, puedes descubrir más datos sobre el género y sus principales artistas.

Echa un vistazo a nuestra playlist de reggaetón Mexa con las mejores canciones de todo el género.

Reggaetón Mexa, the Homegrown Genre Taking Over Mexico

February 15, 2024

Reggaetón music has already captivated listeners around the world, but in Mexico the genre reigns supreme. In fact, on Spotify, Mexico listens to reggaetón more than any other country and has evolved into its own identity, which we’ve dubbed “reggaetón Mexa,” or Mexican reggaetón.

Various influences create one unique sound

Reggaetón Mexa isn’t new—it’s been around for more than two decades. But this unique twist boasts influences from other regions, like the original sounds of reggaetón from Puerto Rico, dembow beats from the Dominican Republic, and electronic urban music from Panama. It also incorporates sounds born of the Mexican barrios, and sonidero culture, creating a blend of rhythms that reflect the pride of urban culture in Mexico City. 

“The streaming era has connected Mexican reggaetón with mass audiences. Today’s artists use local slang that originated in Mexico City’s barrios, or neighborhoods, which brings them closer and makes them more accessible,” explains Uriel Waizel, Lead Music Editor for Spotify Mexico. “In a celebration of the unique style and language of this movement, from Spotify, we decided to call it ‘reggaetón Mexa’ to refer to the genre in a much more local way.”

A wave of new artists, each making their mark

In the early 2000s, artists like Big Metra and La Dinastía ushered in the first wave of reggaetón Mexa, combining dembow with Mexican sonidero. This generation opened the door to a second wave with local acts like Pablito Mix, who introduced elements of cumbia to the style. 

The landscape has changed completely in the 2020s thanks to a new generation of artists who are closely connected with their fans. In the last five years, the consumption of reggaetón Mexa on Spotify has grown more than 1,100% in Mexico, with Gen Z listeners counting themselves among the genre’s biggest fans. According to Spotify data, 53% of the reggaetón Mexa’s listeners on the platform are younger than 24.

“In recent years there has been a renewed appreciation for the Mexican barrio, giving rise to a new generation of artists between 20 and 25 years old. These artists were born in the barrio and fans perceive them as accessible people,” says Uriel. “The sincerity and authenticity of local artists naturally connect with young people who are looking for a more authentic representation of their identity and culture in the reggaetón scene.” 

Today’s reggaetón Mexa heavy hitters

Mexican singer-songwriter Bellakath is one artist fans are flocking to. A pillar of the reggaetón Mexa scene, she’s part of the third wave of the genre in Mexico. Bellakath’s music, authenticity, and relationship with her fans have crowned her Mexico’s most-listened-to artist of reggaetón Mexa on Spotify. Her single “Gatita” is the genre’s most popular song of all time on our platform. Other popular artists include Uzielito Mix, Ghetto Kids, and Dani Flow. Up-and-comers include Yeri Mua, El Bogueto, El Malilla, Profeta Yao Yao, Alu Mix, DJ Rockwel Mx, and Alnz G.

Below, you can track more data on the genre and its top artists.

Check out our Reggaetón Mexa playlist, which includes the top songs from across the genre.

 

India’s Classical Music Takes Center Stage in Spotify’s Echo Campaign

September 26, 2023

In India, music fans are diving into classical music. Recent data shows that over the last two years, India’s classical music consumption grew by nearly 500% on Spotify. And while users of all ages are tuning into these songs, more than 45% of listeners are under the age of 25. Classical music, it turns out, is indeed for everyone.

Indian musical instruments have a rich cultural heritage and are consumed widely not just in the country, but across the world. Generations of artists have taken this music to listeners across the globe, with instruments such as the sitar, flute, tabla, and more, recognized and beloved everywhere. So, to celebrate and highlight this legacy, we launched Echo, an initiative that puts the spotlight on Indian classical music and musicians. Over the past three months, we’ve focused on the flute, tabla, and sitar, educating our listeners via playlists that celebrate artists who have mastered each instrument, including sitarist Rishab Rikhiram Sharma with the Soulful Sitar playlist, flutist Naveen Kumar with the Fascinating Flute playlist, and multi-percussionist Anuradha Pal with the Tabla Rhythms playlist. 

Celebrate Latinx Heritage Month on Spotify With Our ‘Estamos Ready’ Campaign

September 20, 2023

Latinx culture continues to set the tone around the world, as evidenced by the rise of genres like Música Mexicana, corridos, and urbano. September 15 through October 15 marks Latinx Heritage Month, and we’re celebrating with our “Estamos Ready” campaign, honoring the stories, the diversity, and the power of Latinx creators and fans. 

On our dedicated Latinx Heritage Month hub, listeners can discover top playlists, including Hyphenated, Mixto, Fuego, and Los Que Mandan, as well as podcasts, like I.E In Friends, Gay & Afraid with Eric Sedeño, The Super Secret Bestie Club, and Fool Coverage with Manny MUA and Laura Lee.

We also wanted to explore the impact of Latin music in the U.S., so we took a look at Spotify listener data from every U.S. state. We discovered that Peso Pluma and Bad Bunny are lighting up the Latin streaming charts, with each standing as the most popular artist in 31 states and 15 states, respectively. Meanwhile, Música Mexicana (26 states), Trap Latino (12 states), and urbano (10 states) represent the most popular genres.

Top 10 U.S. States With the Highest Percentage of Latin Music Streams on Spotify

(June 15–September 15)

  1. Texas
  2. California
  3. Florida
  4. Nevada
  5. Arizona
  6. New Mexico
  7. Illinois
  8. New Jersey
  9. Georgia
  10. Utah

Over the past few years, Latin music on Spotify has also seen rapid growth in some surprising states. Between September 2020 and September 2023, Latin music streams in North Dakota surged an impressive 370%, followed by a 284% bump in Minnesota and a 253% increase in Mississippi. Indiana, the home state of Latinx star Omar Apollo, has seen its Latin music streams grow by 182%.

In addition to our data discoveries, For the Record also chatted with Omar, along with artists Kali Uchis, DannyLux, Elena Rose, and Prince Royce, to find out more about their favorite aspects of Latinx culture. 

How does your culture bring joy to your music?

Prince Royce: I’ve been visiting the Dominican Republic since I was very young, and I think in general, there is a lot of life in the culture. They are always dancing, which comes with genres like merengue and bachata. Dominicans love to party. My family, for example, will come up with any excuse for a barbeque, a birthday party, a baby shower, or a get together, and that definitely reflects a lot in my music. 

Omar Apollo: When I first started doing shows, it was all really young Latino kids in the crowd. I was probably like 19 when I started touring. I am from Indiana, and there wasn’t much of a diaspora of Latino kids. Going around the world showed me there was somewhere that people can find community in the music, celebrate how we grew up, and share the same stories. It’s beautiful. 

Explain your Latinx accent in one sentence.

DannyLux: I think my accent is more of a Mexicali accent from Baja California, because I basically grew up there. Whenever I go to another part of Mexico they tell me that I have a different accent.

Prince Royce: Definitely a very New York/Spanglish accent.

Elena Rose: My accent in one sentence has to be: Caraqueña/Boriqua/Hialeah from Miami. Venezolana because of my parents, so Caracas is there. Puerto Rico because that is where I lived as a kid. And I stayed in Hialeah for almost six years so yeah, I have the Miami right there—the 305, baby!

What is one thing from your culture that you want to share with the rest of the world?

Kali Uchis: One thing I would share with everybody about my culture is definitely our food. I feel like everybody loves food, everybody should have a good arepa, a good Colombian hot dog. All of our snacks, the salty and the sweet combinations, everybody should try it!

Elena Rose: I really like burning palo santo wood. I think it’s been more popular in recent years. And I really like ginger, honey, and lemon tea. That just recently saved me from a very bad cold!

Omar Apollo: It would probably be chilaquiles because I love chilaquiles and I think everyone should have chilaquiles. I am not sure if other Latino communities make chilaquiles, but the ones that my mom makes . . . anyone would go crazy for them!

What’s your favorite Spanish word (or phrase) that’s original to your culture? 

Omar Apollo: It’s probably chambear, which means “to work.” You know, the girls are always working—they are clocked in, they’re ready to go. You can say “chambas,” “estamos en una chamba,” “ando chambeando,” whatever you want to say. That’s my favorite; I say it all the time. 

Kali Uchis: I think my favorite Latin phrases have always been “sin miedo,” but also “sana, sana, colita de rana.”

DannyLux: My favorite phrase is that “everything happens for a reason,” and I always live thinking about that, and I know it has a lot of truth.

Celebrate Latinx Heritage Month by discovering the hottest sounds on our Fuego mixtape.

What Gen Z Listeners Are Streaming in Pakistan

September 15, 2023

Since Spotify’s launch in Pakistan in 2021, the platform has become a destination for younger generations to make their voices heard by powering unprecedented musical trends. To better understand what these listeners love, we looked at Spotify streaming data between July 2 and August 2 for listeners aged 16 to 27 to see what tracks, artists, and genres are rising to the top.

Overall, these listeners gravitate toward genres like filmi, modern Bollywood, desi pop, pop, and Punjabi pop. These high-bass beats often reverberate across Pakistan late into the evening, with 10 p.m. to 12 a.m. representing the most popular time frame for these listeners to stream music on Spotify.

We also learned that “Lagda Nahi” by Ammy Gill and Toshi is the most-streamed track for listeners between the ages of 16 and 20. Next in line are “Bikhra” and “Iraaday” by the powerful duo Abdul Hannan and Rovalio. Shifting to listeners aged 21 to 27, we found that the same songs rank in the top three, but the order is reversed: “Iraaday” ranks top, with “Bikhra” next and “Lagda Nahi” third.

One thing that the 16 to 27-year-olds can agree on: Rapper and songwriter Talha Anjum sits at the top as the most-streamed local artist for these listeners in Pakistan. He is followed by the pop legend Atif Aslam and Spotify’s Fresh Finds discovery, Abdul Hannan, who has blossomed into a global sensation.

If we turn to global artists, Indian artist and the king of heartbreak anthems Arijit Singh is the artist 16-to-27-year-olds stream the most, with Indian composer Pritam, American pop star Taylor Swift, Indian rapper Shubh, and Indian singer AP Dhillon rounding out the top five.

Spotify’s curated local playlists have also become a favorite for many listeners. For Gen Z, the top playlists streamed include Hot Hits Pakistan, Shaadi Hits, and Desi Hits. Millennials also gravitate toward Hot Hits Pakistan and Shaadi Hits, but their third-most-streamed playlist is Pakka Hit Hai.

Check out what Gen Zs in Pakistan have been grooving to late into the evening. Check out Hot Hits Pakistan.

Tinder and Spotify Couple Up for Match-Worthy Anthems and Spotify Premium Trial Offer

June 28, 2023

Love for an artist or song can bring people together—whether as friends or something more. So in 2016, Spotify launched an integration with Tinder that allows members of the dating app to add an “anthem” to their profile, effectively showcasing one song that gives potential new matches a glimpse into their musical world. 

Fans have since fallen in love with the feature (and with each other). And since there’s plenty of music to stream together outside of that one anthem, we’re making three to four months of Spotify Premium available to Tinder Gold and Platinum members on Android devices in over 30 markets.* 

In honor of this offering, we’re taking a look at some of the top trends** and anthems that are making members’ hearts skip a beat. 

  • In the U.S., the most Liked anthem was “Last Night” by Morgan Wallen.
  • Among Gen Z, “Kill Bill” by SZA, “Flowers” by Miley Cyrus, “Creepin (with The Weeknd and 21 Savage)” by Metro Boomin, and “Anti-Hero” by Taylor Swift were some of the most popular Tinder anthems globally.
  • Singles over 40 in the U.S. have been keeping up with the younger generations’ music by featuring songs like “WAP” by Cardi B and Megan Thee Stallion, “Bad Habit” by Steve Lacy, and “Glimpse of Us” by Joji on their Tinder profiles.
  • In Japan, NewJeans dominated the top three most Liked anthems for women aged 25-30 with their hit songs “OMG,” “Hype Boy,” and “Ditto.”
  • In Europe, millennials (aged 30-40) brought the nostalgia with anthems like Miguel’s “Sure Thing” (Germany and the U.K.), Arctic Monkeys’ “Do I Wanna Know” (Spain), and Nina Simone’s “Feeling Good” (France). 
  • In North America, the most Liked anthem for women aged 30-40 was “Rich Flex” by Drake in Canada, “Don’t Start Now” by Dua Lipa in Mexico, and throwback “Santeria” by Sublime in the U.S.

Can’t get enough Tinder music data? Check out the love songs that made a match in Valentine’s Days past.  

*Offer applies to the Spotify Premium Individual plan, except in South Korea, where the offer applies to the Spotify Premium Basic Individual plan. Offer subject to eligibility and availability. Users must be a new or existing Tinder Gold or Platinum monthly user; users who purchase a one-week subscription will not be considered. Additional terms and conditions can be found here. 

**Insights are based on Tinder data in Australia, Brazil, Canada, Germany, Spain, France, the U.K., Indonesia, India, Italy, Japan, Mexico, the Philippines, and the U.S. from January 1, 2023–June 6, 2023.

Spotify Turns Up the Volume in Pakistan With Events and Music Campaigns

April 6, 2023

an artist performs on stage at a concert event

Two years ago, we introduced Spotify to listeners in Pakistan. Since the launch, we’ve worked with the country’s artists to expand their reach and share their music with new fans worldwide—and now we’re taking things to a new level.

March marked the first anniversary of our EQUAL women’s empowerment program in Pakistan, with singer Tina Sani as the Ambassador of the Month. RADAR, which highlights emerging artists from all around the world, also recently made its debut in Pakistan, featuring Taha G up first. He’s at the top of the RADAR Pakistan playlist, and Spotify worked with the singer to create a mini-documentary that spotlights his life and career.

In addition to bringing these programs to the region, we’re finding unique ways—from Masterclasses to cricket campaigns to local playlists—to connect with artists. 

Lending artists support with a Masterclass in Lahore

Our music industry experts were ready to share their knowledge during a Spotify for Artists Masterclass event in Lahore, PK. “We hosted at the historical Haveli Barood Khana mansion, and used this opportunity to educate and share information on music streaming trends and new product features with the burgeoning music industry in the region,” shared Khan FM, Artist and Label Partnerships Manager for Pakistan, Sri Lanka, and Bangladesh. Renowned Coke Studio music producer, curator and artist Zulfiqar Jabbar Khan shared his perspective on the Pakistani music industry with an audience that included more than 150 artists and their teams. 

Our Listeners’ Top Moods of 2023

February 9, 2023

the top moods of 2023

This year will be filled with good vibes and self-affirming trends—just ask Spotify listeners. Although it’s still early in the year, we’re already seeing positive moods and the power of manifestation trending in the songs and artists listeners are streaming. “Spotify is both a mirror to what’s going on in culture as well as the place where many trends begin—the way people are feeling, the way they’re spending their time—all this shows up in the music we listen to,” explained Sulinna Ong, Global Head of Editorial at Spotify. “So, in 2023 we wanted to take a little pulse check and see how the world is doing.” Curious to know more? Read on for the trends that are setting the vibe for the year ahead.

Good moods

We are noticing that 2023 is a mood. And a good one at that. Based on listening trends and user-generated playlists, three “moods” are setting the tone for the start of the year: confidence, motivation, and productivity. “These playlists are setting a really optimistic tone and intention for 2023. Coming after last year—when Goblin mode was Oxford’s Word of the Year—it’s a contrast to see such feel-good, positive moods trending on Spotify,” said Sulinna.

User-generated confidence-themed playlists are filled with top tracks like “Flowers” by Miley Cyrus, “Confident” by Demi Lovato, “Boss Bitch” by Doja Cat, “Applause” by Lady Gaga, and “NO” by Meghan Trainor.

And Monday motivation is seeping into every day of the week with “Unstoppable” by Sia, “Believer” by Imagine Dragons, “I’m Good (Blue)” by Bebe Rexha and David Guetta, “Stronger (What Doesn’t Kill You)” by Kelly Clarkson, and “Can’t Hold Us (feat. Ray Dalton)” by Macklemore & Ryan Lewis making the list on user-generated playlists.

If you’re getting your mind set on productivity, check out these tracks fans can’t stop adding to their user-generated playlists: “Good Days” by SZA, “successful” by Ariana Grande, “We Can’t Stop” by Miley Cyrus, “Mastermind” by Taylor Swift, and “Space Song” by Beach House.

It’s Here: The Top Songs, Artists, Podcasts, and Listening Trends of 2022

November 30, 2022

Gif of the Wrapped lockup on a purple background

There’s no single way to define what a year 2022 has been. Coming back after a few years of uncertainty has led each of us to create a “new normal” in our relationships to culture—and to each other. This year, Spotify listeners especially took the chance to redefine how they find joy. And now, it’s time to unveil what the world collectively delighted in and obsessed over with Spotify’s 2022 Wrapped. 

From the music that makes us dance to the podcasts that keep us riveted, this is the audio that bubbled to the top of Spotify listeners’ playlists.

The top global artists of 2022

It’s a three-peat for global recording artist Bad Bunny. The singer-songwriter is the year’s most-streamed artist in the world on Spotify—a spot he’s held since 2020. No other artist has ever accomplished the feat before, so to celebrate, we’ve turned the heart button on Spotify into the singer’s custom red-heart icon.

Taylor Swift held true to her invitation to meet her at midnight, and it propelled her to become the second-most-streamed artist of the year globally—and the top artist in Australia, the U.K., Ireland, Malaysia, the Philippines, New Zealand, Qatar, Slovenia, and Singapore. Rounding out the top five artists are the two very familiar Toronto powerhouses Drake and The Weeknd, along with K-Pop band BTS. 

Top artists globally

Plenty of artists had their worlds rocked this year by the power of social media. The most “viral” artists were those who had their music most frequently shared to social platforms from Spotify. Taylor Swift’s Midnights release certainly got the world talking, and she claims the top spot as the most viral artist globally. The second-place position goes to The Weeknd, followed by Bad Bunny. Rounding out spots four and five are BTS and Lana Del Rey. 

most viral artists globally
The top global songs of 2022

Song of the summer 2022 creator Harry Styles takes the coveted honor of having the most-streamed song around the globe with his hit “As It Was.” British indie rock band Glass Animals’ track “Heat Waves” is the second-most-streamed song of 2022, and fans just can’t get enough. Australian artist The Kid LAROI’s collab with Justin Bieber on “STAY” is the third-most-streamed song of the year. Bad Bunny’s “Me Porto Bonito” feat. Chencho Corleon and “Tití Me Preguntó” take spots four and five, respectively.

most streamed songs globally
The top global albums of 2022

So what collective body of work, in album form, was streamed most in 2022? From Spanish to English, pop to hip-hop, listeners around the world showed a variety of tastes. Bad Bunny’s Un Verano Sin Ti takes the top spot for most-streamed album globally for 2022. Harry Styles‘ Harry’s House comes in at number two. Olivia Rodrigo’s debut album, SOUR, takes the third spot for most-streamed album. British pop superstar Ed Sheeran’s album = continues to be a fan favorite at number four. And finally, American rapper and singer Doja Cat’s album Planet Her (Deluxe) grabs the fifth spot.

most streamed albums globally

 

The top global podcasts of 2022

This year, Spotify’s podcast offerings expanded into new markets, providing more listeners around the world with new shows to binge. With more than four million podcasts, the platform offers something for every type of podcast listener. But what shows especially made their mark in 2022? Globally, the most popular podcast for the third year running is The Joe Rogan Experience. Call Her Daddy, from host Alex Cooper, takes the spot for second-most popular podcast. Anything Goes with Emma Chamberlain, a soon-to-be-Spotify Exclusive touching on a variety of topics from the popular American creator, takes the third spot, while Caso 63, a Spotify Original podcast that’s debuted in Spanish, Brazilian Portuguese, Hindi, and English takes the fourth spot with all its language iteration feeds combined. Crime Junkie, a true-crime podcast from Ashley Flowers and Brit Prawat, rounds out the list as the fifth-most popular podcast. 

most popular podcasts globally

 

The global trends that shaped our year

These most-streamed artists, songs, albums, and podcasts weren’t the only guideposts that shaped our year. There were also audio trends on Spotify that brought people together through laughter, amusement, and enjoyment.

Nostalgia remains a staple in our listeners’ queues. 

 

This year, Spotify fans were all about the aesthetic. 

After two years of pandemic postponement, 2022 was the year for many to finally say, “I do.” 

Little Miss, the British children’s book character, made a resurgence in 2022 with fill-in-the-blank-style memes. May we suggest “Little Miss can’t stop posting her Wrapped results”? 

But a new topic that surprised everyone was corn, thanks to corn kid. 

And, of course, our listeners really know their shows and movies.

 

And their memes.

 

Have you checked out your own Wrapped yet? Do these artists, songs, albums, podcasts, and trends make an appearance in your end-of-year experience? Find out more about what we have in store specifically for you here.

As we bid farewell to 2022, you can find the full lists of the top songs, artists, albums, and podcasts below.

Most-Streamed Artists Globally

  1. Bad Bunny
  2. Taylor Swift
  3. Drake
  4. The Weeknd
  5. BTS

Most-Streamed Artists in the U.S. 

  1. Drake
  2. Taylor Swift
  3. Bad Bunny
  4. Kanye West
  5. The Weeknd

Most-Streamed Albums Globally

  1. Un Verano Sin Ti by Bad Bunny
  2. Harry’s House by Harry Styles
  3. SOUR by Olivia Rodrigo
  4. = by Ed Sheeran
  5. Planet Her by Doja Cat

Most-Streamed Albums in the U.S.

  1. Un Verano Sin Ti by Bad Bunny
  2. Harry’s House by Harry Styles
  3. Dangerous: The Double Album by Morgan Wallen
  4. Midnights by Taylor Swift
  5. SOUR by Olivia Rodrigo

Most-Streamed Songs Globally

  1. “As It Was” by Harry Styles
  2. “Heat Waves” by Glass Animals
  3. “STAY (with Justin Bieber)” by The Kid LAROI
  4. “Me Porto Bonito” by Bad Bunny feat. Chencho Corleon
  5. “Tití Me Preguntó” by Bad Bunny

Most-Streamed Songs in the U.S.

  1. “As It Was” by Harry Styles
  2. “Heat Waves” by Glass Animals
  3. “Bad Habit” by Steve Lacy
  4. “Me Porto Bonito” by Bad Bunny feat. Chencho Corleon
  5. “First Class” by Jack Harlow 

Most Popular Podcasts Globally

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Anything Goes with Emma Chamberlain
  4. Case 63 (All Languages) 
  5. Crime Junkie 

Most Popular Podcasts in the U.S.

  1. The Joe Rogan Experience
  2. Call Her Daddy
  3. Crime Junkie
  4. The Daily
  5. Armchair Expert with Dax Shepard

From Family Time to Me Time, Here’s How Moms Say They’re Using Music and Podcasts

May 8, 2020

Mother’s Day is always a special time, yet this year the occasion—and motherhood in general—looks a little different. That’s why Spotify asked more than 3,000 moms in Australia, Canada, and the U.S. how they’re navigating the new normal and how music and podcasts are playing a role. As it turns out, audio content is truly helping moms make the most of family time. 

Of mothers surveyed, 78% have used music to connect with their kids in the past month, while a third say they’ve listened to podcasts with their kids for fun, education, or even as a break from screen time. Case in point: Story Pirates, a podcast featuring stories by kids for kids, has seen a 39% boost in Spotify streams since March. 

That’s not all we found. From dance parties to moments of meditation, here’s how moms are using music and podcasts to get through their days.

Multitasking master

When it comes to multitasking, no one does it quite like moms. A whopping 81% of those surveyed say they’re juggling at least one other task while streaming their favorite music or podcasts. The most popular activities? Chores, cooking, or working out. Looking for something new to stream while multitasking? Check out the “Listening Together” artist-created playlists in our Home Hub to find music for any task.

Movin’ and groovin’

At-home dance parties are the perfect way to shake off stress, get in some exercise, and boogie down with your quarantine cohorts. More than 40% of moms said they’ve started dance parties in the last month on their own or with their families. Our Dance Pop playlist has the hits you need to get the party started.

Can’t get you out of my head

Mom’s genre of choice? For 38% it’s pop, while 14% are rocking out to rock, and 13% are riding off into the sunset with country jams. Plus, since quarantine began, 30% of moms report having a catchy earworm stuck in their heads. Some of those songs include “Savage” by Megan Thee Stallion, “When I Was Your Man” by Bruno Mars,” Adore You” by Harry Styles,” Thinking Out Loud” by Ed Sheeran, and “Raise Your Glass” by P!nk!.

Grrrl power 

If you had your very own podcast, who would your dream cohost be? For the moms surveyed, 35% said it would be their own mom, BFF, or grandma. If you’re looking for a parent-child duo for inspiration, check out fashion designer Cynthia Rowley’s show Ageless, cohosted by her daughter Kit.

Dancing on my own 

Yet besides using music and podcasts to spend time with family, many moms are also turning to their favorite music to get some much-needed alone time. More than half of those surveyed said they’re over listening to the content their kids want to listen to—and that they’ve used music to tune out their families. To get away, about a third of moms say they’re escaping to their bedrooms to listen to music or opting for a solo walk. Some moms (34% of respondents) say they’ve hopped in the car to drive to nowhere just to blast a few songs in solitude. If the windows-down, wind-in-your-hair vibe sounds like your thing, we’ve got a playlist just for that. Another option for Spotify Premium Family Plan subscribers is Spotify Kids, which allows children to explore audio with you or on their own—or enjoy kid-friendly audio handpicked for them.

All the feels 

It’s probably no surprise that moms (like many of us) are just taking things one day at a time. According to 67%, that’s how they’ve handled these past few weeks. Meanwhile, 30% described their mood as “frustrated,” another 30% said they were “anxious,” and 35% said they’ve cried along to a song in the last month. At this unprecedented time, it’s important that those who take such good care of their families also take care of themselves. Moms can check out Daily Wellness for a personalized mix of motivational podcasts, and feel-good music can help create a little “me time” in their routines.

 

Whether they’re singing loud and proud or taking it easy with their favorite chill tracks, one thing’s for sure: Moms are rock stars.

That’s why this Mother’s Day, we created a playlist to celebrate and thank moms for all their hard work year-round. Between enjoying some alone time, cooking for your family, or dancing on your own, the Mother’s Day 2020 playlist has a little something for you.

Stream the Mother’s Day 2020 playlist below and have a happy Mother’s Day!

Reserva la fecha para los primeros Spotify Awards en la Ciudad de México

November 21, 2019

El próximo marzo, Spotify cambiará las reglas del juego con nuestra primera ceremonia de premios, totalmente basada en datos generados por usuarios. Así es: tus streams – ya sea hip-hop o rock, reggaeton, banda o cumbia – cuentan.

Tus plays, gustos y hábitos de escucha nos ayudarán a determinar las categorías de premios, los finalistas y los ganadores de los Spotify Awards, ofreciendo un reflejo fiel de lo que los fans están escuchando. Prepárate para emocionarte con una ceremonia de premios que realmente celebra lo que la gente escucha.

Por medio de una alianza con Turner Latinoamérica, el evento será transmitido en vivo el próximo 5 de marzo, directamente desde la capital mundial de streaming, Ciudad de México. La capital de México tiene la mayor cantidad de oyentes en Spotify a nivel global, sobrepasando a ciudades como Nueva York, Londres y París.

Desde el lanzamiento de Spotify en México en 2013, el país ha evolucionado hasta colocarse entre los mercados más sofisticados de música digital, convirtiéndose en un imán para los principales eventos en vivo e invitando tanto a artistas consagrados como emergentes a conectar con fans y dejar su huella en la capital del país. Y ahora, es el anfitrión del primer Spotify Awards, que será transmitido en vivo para todos los países de habla hispana de Latinoamérica. 

Así que reserva la fecha – y dale a play a tu música favorita. Tú tienes el poder.