Tag: australia

At SXSW Sydney, RADAR, EQUAL, and K-Music Take Over Spotify House

October 26, 2023

Blusher performs during the RADAR Artist Showcase & Party at Spotify House during SXSW Sydney on October 19, 2023 in Sydney, Australia. (Photo by James Gourley/Getty Images for Spotify)

For the first time in its history, Austin’s iconic South By Southwest (SXSW) festival expanded beyond its Texas watering hole and traveled all the way to Australia for SXSW Sydney. Fashioned as the Asia-Pacific extension of the original event, SXSW Sydney took place over eight days and included a series of creative sessions, showcases, screenings, exhibitions, and more. And you can bet Spotify was along for the ride.

We took over Sydney’s Lansdowne Hotel and transformed it into Spotify House across four days. During the day, it was the place to be for panels, networking sessions, and fireside chats. At night, Spotify House became a live-music venue with performances by a stellar line-up of artists from across the Asia-Pacific region. Spotify House was an opportunity to highlight some of our artist-first programs, like RADAR and EQUAL, as well as feature popular genres like K-hip-hop.

On our RADAR

We introduced our latest group of up-and-coming artists during a special RADAR showcase: Teen Jesus and the Jean Teasers, Vv Pete, and Blusher. 

“We are so grateful to be Spotify Australia’s new RADAR artist! We cannot believe the amazing support that we have received so far,” exclaimed the band members of Teen Jesus and the Jean Teasers. “We have absolutely loved seeing new people all over the world listening to us little Teeny Jeanies and we really can’t thank Spotify enough!”

RADAR is our global emerging artist program that supports rising artists, and that includes RADAR Australia and New Zealand, both of which we launched in 2020. Since then, we’ve played a significant role in helping regional artists like PANIA, merci, mercy, CHAII, Genesis Owusu, Youngn Lipz, Baker Boy, grentperez, Larissa Lambert, and Royel Otis cross over into international markets.

The response from a sold-out crowd deeply moved the artists. “We started making music in our bedrooms, and support from Spotify has made it possible to play our music to audiences all over the world,” shared Blusher. “Seeing new listeners connect with our project, being able to share not just our songs but our creative vision through visuals and playlists of the music that inspires us, makes us so excited to bring people into the Blusher world that we’re creating.”

It wasn’t just high-energy performances that amplified RADAR. Hannah Beeching, Spotify’s Lead for Global Music Program RADAR, spoke to industry veterans Andrew Klippel, Artist & Label Manager for Ourness Label, and Mardi Caught, founder of The Annex, a music marketing company, as part of the “RADAR Across Borders” session. “RADAR artists have been added to over 5,000 Spotify playlists since the program launched in 2020, and more than half of these artists have gone on to be added to more playlists in over 10 markets around the world,” Hannah remarked during the talk. 

Spotify’s GM of Asia Pacific, Gautam Talwar, Discusses the Music of a Rapidly Growing Region

October 17, 2023

The Asia Pacific region seems to never sleep on Spotify. From events celebrating Kalye HipHop, our flagship Pinoy hip-hop playlist, to the tenth anniversary of Spotify in Taiwan, we’ve spent a decade developing relevant products and content offerings to deepen our connection with local users. And our work is just getting started.  

This week, Gautam Talwar, Spotify’s General Manager of Asia Pacific, is joining artists and podcasters at SXSW Sydney, the first time the festival has been staged outside of its Austin, Texas, home base. Via panels and performances on everything from music discovery to what’s next for K-Pop— and how we continue to strive for gender equity—we’ll highlight how Spotify helps music move beyond borders at the iconic Lansdowne Hotel.

For the Record sat down with Gautam to learn more about what’s happening in the region. 

What are some factors that make the Asia Pacific region, APAC, a distinct and notable market for Spotify?

Asia Pacific is increasingly central to our global platform as a driving post for global culture—whether music, entertainment, fashion, gaming, technology, or e-commerce. And the region as a whole is one of our fastest-growing regions at Spotify today. There’s three main reasons for that. 

One is that these countries have large youthful populations. You’re talking about one of the largest clusters of Gen Z customers in the world, over 150 million Gen Zs residing in Asia Pacific who are driving this booming creator economy and online music culture. 

The other thing that makes it very unique is diversity. This is our superpower. There’s incredible diversity across languages, religions, and ethnicities. We also see this diversity play out in music and culture. Music is a very central, core part of expression. And since music has an important role of soundtracking daily life in Asia Pacific, music is a reflection of diversity in this region.

The third thing that makes it very unique is artists and creators. We are talking about an incredibly diverse group of genres and artists that are now crossing borders and building an international audience, all thanks to Spotify. We have some great examples of artists born in Asia, who maybe got their footing in Seoul, Sydney, or Jakarta, who have now crossed borders, gone overseas, and built a global audience. 

What trends are emerging globally with music from the region? 

Spotify has evolved from bringing all the world’s audio to Asia Pacific to taking all the audio from Asia Pacific to the world. 

When I joined Spotify about five years ago, the top charts in most of our Asian markets had mostly international music. Today when I look, it’s increasingly local. It’s increasingly K-Pop. And we’re also seeing some regional and hyper-local artists and genres making it to the top. We are seeing artists from all corners of our countries who are working to build an audience on Spotify. We have examples of not only those who are topping charts in their home country, but who are crossing borders to top charts elsewhere.

K-Pop is one of my favorite examples. Traditionally, the home of K-Pop is Seoul. But if you look at the genre’s top markets, it’s actually the United States, Indonesia, the Philippines, Japan, and Mexico where streaming is outsizing Korea. Similarly, Mandopop, which was born out of Taiwan and China, ends up traveling to all parts of the world where the Chinese diaspora resides—Singapore, Malaysia, Hong Kong, and the U.S. We’re seeing this in Aussie music as well, with names like Tones and I, The Kid LAROI, and Troye Sivan finding big audiences in the U.K. and the United States. 

But then there’s country-specific trends, like hyperlocal pop with Javanese Pop in Indonesia and LukThung in Thailand. The countries have rich, vibrant, local ecosystems and creators with big fans on social media. They don’t have to be in a metro region to build a career, but rather could be in any part of the country. Their fandoms help them not only drop music on Spotify but then promote it across social media. Artists care about their expression, they care about their sound, and the story. And what we’re seeing is that great songwriting and storytelling wins. And thanks to the personalization of the Spotify platform and its global distribution, there are numerous examples of artists’ finding an audience outside of their home country. We’re seeing waves. 

Fandoms are a key part of music in the region. How do we embrace and reflect this passion?

Our growth story in the region has always been built on supporting a set of fandoms and really using Spotify as a way for fans to channel and fuel their passions around these fandoms. In many ways, we’ve evolved from marketing to consumers to speaking to and through fans. 

We have a fairly strong presence and investment in K-Pop discovery on the platform. We have a K-Pop hub with a flagship playlist, K-Pop ON! It contains the latest and greatest in K-Pop. It’s what RapCaviar is to hip-hop and Viva Latino is to Latin music. This is for the global K-Pop community of artists and fans. It’s the mothership. It’s where you’ll discover the next big thing on the platform. 

We’ve also evolved this playlist, taking it off-platform to build a strong media network around it, with a YouTube channel, Twitter handle, and Instagram and TikTok distribution. For our fans, it’s really about being very playful and helping create opportunities that let them get closer to their favorite artists. Our storytelling approach is very much speaking to and through fans. They get up close and personal and see artists in their most playful states. And they’re loving it. 

One of the activations we did this year was Bunnyland. NewJeans is a rookie band, a year old, and they’re already commanding an audience as big as BLACKPINK. They are Gen Z, five girls, all incredibly creative and musically strong.  For their debut album release, we created an activation involving a real-life immersive fan experience for called Bunnyland. We had about 100,000 attendees across Bunnyland activations in Seoul, Jakarta, as well as Manila and Tokyo and heavily supported their U.S. debut at Lollapalooza.  So for us it’s about showing up every day, both with playlists and with iconic big-beat moments. 

We’ve also got ideas for how to do this with T-Pop, particularly with the strength of the Boys’ Love fandom, and in Australia, with A1 hip-hop—Aussie hip-hop. This subculture is very strong locally, and I’m very excited about how we’ve taken it to the main stage. 

How about podcasting? 

This is an exciting region for podcasts due to its history of talk radio. Today, markets like Australia, Indonesia, and India are some of the top markets for podcast listening. There’s been a lot of early adopters in this market, especially in Indonesia and the Philippines. When Anchor, now Spotify for Podcasters, launched, we saw radio personalities and social media personalities rally to it as an easy means to express themselves and get onto an audio platform. That has increasingly been going mainstream since.

In Indonesia and the Philippines we’re also seeing a whole new breed of creators who believe in long form as a means of storytelling. (There are some really big commutes in those countries, and podcasts play a role there). The big genres are comedy, horror, and crime, and the audiences tend to be more educated, more affluent, more curious about what’s out in the zeitgeist. Love and relationships is another one—people can use podcasts as a format to talk about subject matter that the mainstream wouldn’t talk about. 

Australia, too, has a very rich podcast ecosystem. We are a lead player there with a thriving ad sales operation. We have a number of original and licensed tentpole shows, both Aussie and American, that really do well. We also just announced the introduction in Australia of our premium audiobook offer. This makes available at least 150,000 audiobooks as part of Spotify Premium subscriptions—something that’s going to be huge in the market. 

What are you most excited to bring to SXSW Sydney?

I’m excited about the platform South By presents for us. It’s at the cutting edge of tech and innovation. It’s one of the most exciting congregations of the sharpest creative minds in the industry. And what I’m excited about is how we are really showcasing our diversity as Spotify, and the things that we are really passionate about, be it our EQUAL or RADAR programs, and how they elevate discovery for artists. 

I’m excited about showcasing artists from multiple genres, everyone from MILLI, one of my favorite Thai hip-hop stars, to, you know, some of the most exciting acts in Korean music and Korean hip-hop.

It’s interesting that Sydney is where the first edition of South By is happening outside of Austin. Sydney is home to musicians, artists, and designers, and there’s a lot of commonalities between Sydney and Austin. I’m hoping to see this become a returning franchise that we can become a part of. 

Hear more from Gautam about our presence at SXSW Sydney on the Spotify: For the Record podcast.

EQUAL Teams Up With Football’s Top Stars for an All-Women’s Playlist Dedicated to the Beautiful Game

July 12, 2023

As football fans everywhere turn their attention to the action in Australia and New Zealand for the World Cup, Spotify is here to celebrate the biggest global party of 2023.

For the first time ever, players are celebrating their sport together with EQUAL’s THE PLAYERS—our all-women football playlist that’s built by the world’s most-adored players.

“We love to bring together the worlds of music and sports,” Taj Alavi, Spotify’s VP, Global Head of Marketing, remarked. “THE PLAYERS playlist is so exciting because it involves incredible female athletes from around the world and extends our commitment to shine a spotlight on women in music.”

EQUAL, now in its third year, is our global program dedicated to highlighting women creators, celebrating their contributions, and cultivating opportunities to foster gender equity. 

“There are a lot of similarities amongst the World Cup athletes and EQUAL artists; the greatest being that they all wish to experience greater equity while pursuing their passions,” explained Bel Aztiria, Spotify’s EQUAL Music Lead. “THE PLAYERS offers a new destination for soccer and music fans alike to gather and celebrate football’s return to the global stage.”

Curated by nearly 40 players—including 27 who are representing their home nations in the tournament—across 15 countries, the playlist includes selections from Alex Morgan (USA), Crystal Dunn (USA), Jess Carter (England), Laura Giuliani (Italy), Asisat Oshoala (Nigeria), Lina Magull (Germany), Remy Siemsen (Australia), Meikayla Moore (New Zealand), and Ashley Lawrence (Canada). Featuring more than 120 tracks by women artists, THE PLAYERS is a true representation of women’s football around the world. 

“Growing up I always wondered what my favorite athletes listened to while preparing for a major competition,” Ashley Lawrence said. “It’s so cool to be able to collaborate on a playlist with female athletes across the globe spanning all levels. This initiative is showing the importance of highlighting the achievements of women both in sport and music.”

GLOW Artist Sycco Shares How She Found Her Voice

May 25, 2023

Dive into the psychedelic pop sounds of “Ripple” or “Dribble” to immerse yourself in the bright and colorful world of 20-year-old Sycco. The artist, who has Torres Strait Island lineage and started off by writing and producing songs from her Meanjin/Brisbane bedroom, has spent the past year racking up streams and gracing several Spotify playlists, including Australia’s Front Left, Deadly Beats, and EQUAL AU & NZ. 

Now she’s Spotify’s latest GLOW artist. 

GLOW is our global music program celebrating and amplifying LGBTQIA+ artists and creators. We’ll support Sycco on-platform with a dedicated hub and flagship GLOW playlist, and off-platform via billboards and other takeovers. As part of the program, Sycco will also release a Spotify Singles recording of her track “‘Ripple” and a cover of Post Malone’s “Rockstar.”

“When I was asked to do this, I looked through my recent playlist to see what song I should cover and ‘Rockstar’ was in there, and I was like perfect, and started trying things straight away,” Sycco said. “My drummer, Paddy, hit this breakbeat, and it was it! I’ve been making so much trap music recently, randomly, so it felt very fitting. I am so excited to play this live. I feel like people will go hard!”

Though she’s in the middle of a tour with Australian favorite Tame Impala and U.K. indie breakout Glass Animals, Sycco spoke to For the Record about her identity and craft.

Tell us about your journey into music. How did you find your voice?

My dad taught me guitar when I was 7, and I just kept playing and writing songs. I loved playing drums on anything I could find and watching karaoke videos online. In high school I saved up all year and bought a Mac and started producing. I feel like that’s when I really found my voice. Music was my favorite place and my safe place to express myself. 

Why is it important to amplify LGBTQIA+ voices year-round?

Representation is everything. It is so important to amplify LGBTQIA+ voices all the time to create safe spaces and allow everyone to be themselves! 

What are some of the ways your Indigenous and queer identities intersect?

I am on my journey with educating myself about both—learning my privilege and breaking down my imposter syndrome. I also find so many similarities of empowerment, representation, community, and an ability to understand myself better.

What’s one thing people might be surprised to learn about you?

I’m really into the Jonas Brothers at the moment.

What do you hope people take away from your music?

I want people to leave with jaws dropped, tears in eyes, and butterflies in their stomachs knowing they have just transcended everything they had ever known. A slay. 

Who are some queer artists or cultural icons who have inspired you? 

SOPHIE, Frank Ocean, Charli XCX, and sooo many more! 

What makes you GLOW?

My friends! We create such a safe space to allow freedom in self-expression and to be our authentic selves. 

How does music empower queer communities?

It’s a place of vulnerability and sharing stories. A place where people can relate in private or feel that collective energy in a crowd of people. It is truly magical. 

What is the best advice you received when you were growing as an artist? 

I guess it wasn’t directed at being an artist, but my mum always encouraged me to be myself. I think that advice, when I’d get a bit lost, was always really nice to know that it’s what my mumma taught. 

Catch Sycco on our episode of Spotify: Mic Check.

Spotify Amplifies Aboriginal and Torres Strait Islander Artists With New Playlists and a Music + Talk Show

April 19, 2023

a series of artists looking at camera and a graphic treatment on top

In 2017, Spotify launched Blak Australia, a music playlist that spotlighted Aboriginal and Torres Strait Islander musicians. Since then, our support of First Nations artists has grown into Dreaming Loud, with multiple playlists and programs featured on the platform to amplify these talented creators.

Now we are excited to debut new playlists that highlight Indigenous artists and give listeners music tailored to different genres—and even tailored to family members. Fans will now find a hip-hop playlist called Proppa Bars, a mood playlist called Big Ancestor Energy, and two new kids’ playlists, Too Deadly Bub and Blak Hits for Kids.

To celebrate, we are updating all our existing First Nations playlists with a new visual identity created in collaboration with Aboriginal artist and designer Arkie Barton. The new design “represents a coming together of community and mobs from all across so-called Australia, specifically within the digital space of the Spotify First Nations arena,” shared Arkie.

Spotify’s Sound Up Program Continues to Bring Diverse Voices to Podcasting

February 28, 2022

Since its start in 2018, Spotify’s Sound Up has helped underrepresented creators get their feet—and mics—in the door for podcasting. The program’s aim is to diversify the voices in the audio space by providing participants with educational opportunities, resources, and access to industry experts. Sound Up graduates have released popular shows that have ranked on Spotify’s podcast charts, including Dope Labs, Search Engine Sex, You Heard Me Write, and FOGO: Fear of Going Outside.

Now, four years after its inception, Sound Up has launched in 12 markets (Japan, Italy, the U.S., U.S. LatinX, India, Mexico, Australia, Sweden, the U.K., Germany, Brazil, and Argentina) and helped hundreds of graduates find careers in podcasting. 

How does Sound Up work? In each market, 10 participants are selected to be a part of the program. The creators then go through a four-week virtual or in-person immersive experience where they hone their storytelling, get more experience in audio production, and have a chance to workshop their ideas. After the session ends, the participants continue to receive year-round support from Spotify as they create professional pilots of their ideas, which have a chance to become a Spotify Original.

In 2020, as people around the world altered their lifestyles based on social distancing protocols and COVID-19 risks, Sound Up also had to adapt. “It was an incredibly difficult two years where, globally, we had to adjust the program to virtual trainings,” shared Natalie Tulloch, Sound Up Global Lead. “But we also got the chance to see wonderful stories begin to take shape, and now as we launch new podcasts, it feels incredibly gratifying.”

For the Record traveled across the globe to check in on a few of the current and recently graduated program participants to learn more about their experiences and the podcasts they are creating.

Gigi (U.K.)

Gigi just finished the program and is working on her podcast, Journeys With Grace, which is an immersive self-contained story of discovery. From storytelling to copyright details, Gigi’s Sound Up experience taught her plenty about the industry. Her favorite part of the process was developing the trailer and pilot episode. “Layering up my trailer with soundscapes and adding atmospheric audio here and there was fun to me—a stressful kinda fun,” explained the podcaster. “I’m a creative, so seeing my vision come to fruition was a super-dope moment. You can’t really replace that feeling.” Now her focus is on developing the script and finding a way to invite listeners into her show in an intimate way. “I’m looking forward to the process, the vision being out there, and the podcast finding and resonating with the people it’s supposed to.”

For U.K. and Ireland creators who are interested in the Sound Up program, applications are open now through March 14, 2022. Submit your application here.

 

Fatima Hellgren Camara (Sweden)

Fatima Hellgren Camara’s podcast Välkommen till Ön (Welcome to the Island) is a comedic look at annoying people and their frustrating habits. Each week she discusses these people and whether they should be sent off to a deserted island far, far away. The show just finished its second season, during which Fatima learned how to edit and produce her own episodes. Her favorite part of Sound Up? “To have been given the opportunity to learn an entirely new skill set,” shared the host. “However, my absolute favorite part was getting acquainted with technical equipment.”

 

Roba Kadhem (Sweden)

Currently in its third season, Lyssna Tjejer (Listen Girls) is a podcast cohosted by Roba Kadhem and Aya Said. On the show, the two discuss topics from Pink Room, Scandinavia’s largest Facebook group for women. Through Sound Up, Roba has experienced a greater sense of community from others in the industry. “It was so cozy to see these incredible people every week and get to know them so well even through a virtual meeting,” explained Roba. 

 

Arunima Tenzin Tara (India)


In Dinner by Ear, host Arunima Tenzin Tara gives listeners tips on preparing dinner in only 30 minutes. Arunima is currently testing out new recipes, developing quick versions of dinners she loves, and reading up on as much food history as possible. Still in the middle of her Sound Up program, all this preparation will allow her to start recording episodes as soon as it’s time. Her favorite part of the experience thus far has been determining why she was making this show and who her audience was. “I think this exercise was something that I enjoyed because it forced me to critically analyze my podcast concept and narrow the audience down to a very particular kind of person,” explained Arunima. “This focus has helped me gain clarity about the kind of recipes to include in the show.” As she moves into the next phase of the program, Arunima will have the chance to record sounds in the kitchen, create original music, and spend time perfecting her voice.

 

Shreya Dasgupta (India)

Shreya Dasgupta’s podcast, Imagined Tomorrow, features a variety of experts who use their backgrounds in science and technology to speculate on India’s future. Shreya is using the tools she learned in phase one of her Sound Up experience to prepare for a new season; she’s currently in the outlining, researching, and reporting process for upcoming episodes. So far, she’s had two favorite parts of the program. “The first has been getting to know such incredibly creative fellow podcasters,” said Shreya. “The second has been learning from the Sound Up mentors and others on the Spotify team who not only placed their faith in my idea, but have been super committed and enthusiastic about seeing my vision through.” Shreya will soon be entering phase two of her Sound Up experience.

 

Maickson Serrão (Brazil)


Maickson’s Pavulagem – Contos da Floresta (Pavulagem – Tales From the Forest) is a nonfiction podcast about Amazonian folklore stories. The creator is currently working with his team to map out the storyline for all 12 of the show’s episodes. “We’ll talk about creatures like Mãe da Mata (Mother of the Forest), a really famous legend here, but also unknown tales like the bird that eats people,” shared Maickson. “I have already interviewed some traditional storytellers. These people live off the many rivers in the region and are also elders from Indigenous people from the Brazilian Amazon.” During his Sound Up experience, Maickson appreciated how hands-on the program was while still allowing plenty of opportunity for creative freedom. “I hope that all participants from Sound Up become very successful and that the program continues to impact the lives of many other young talents in our country. Many stories need to be told of Brazil’s pluralities and blooming diversity,” said Maickson.

 

Samara Costa (Brazil)

ZUMBIR is a podcast that highlights Afrofuturist fictional tales. The creator, Samara Costa, is currently working on ideas for episodes, and that involves a lot of traveling. She recently visited Angola as part of her research. “The Angolan stories and myths made a big impact on me, especially the sound, mysticism, and lifestyle of young Angolans,” explained Samara. “I think that the combination of both Brazilian and Angolan references will be elements that will serve as a basis for the creation of some ZUMBIR episodes.” Her favorite part of the Sound Up experience was seeing her pilot episode come to life, from an idea on paper to a polished episode. “I was able to feel the voice of the characters, how they talk, walk, how they laugh, all through audio.… It was fantastic! All of this was created with the technical and emotional support of everyone involved in Sound Up, from mentors and organizers to friends that I made during the program.”

 

Caio (Brazil)

Raízes is a documentary podcast that tells the stories of Brazilian families. In the first season, Caio investigates his own origins in an effort to answer one question: Where did I come from? The Sound Up participant is currently working on producing the first season and has already written two scripts. “I’m betting that a lot of people will connect with the charisma of the characters and their stories,” shared Caio. For the next phase of his journey, the podcaster is hoping to continue telling tales from the people of Northeast Brazil. 

 

Lucas Moura (Brazil)

Lucas Moura’s Calunguinha, o cantador de histórias (Calunguinha, the Singer of Tales) is a fictional podcast that Lucas hopes will expand the imagination of Black children by sharing the history of Black people in both Brazil and around the world. Lucas is currently working on finalizing scripts and finding the right voices to make them shine. The creator’s favorite part of the Sound Up program was the artists he was able to meet with for the podcast. “We invited one artist (Lázaro Ramos) to participate in our podcast and he accepted,” explained Lucas. “There it became clear to me that Sound Up is a project that can help broaden my horizons.”

 

Peppa Smith (Australia)


Yaama Mama is a podcast created by Peppa Smith that focuses on parenting Indigenous kids. Through both serious themes and sarcastic commentary, the show examines and dismantles the way parents are taught to raise children in her community. Peppa is currently in research mode, working on collecting information to be used in her episodes. One of her favorite parts of Sound Up was the people she’s had a chance to meet. “There’s been meetings where I have met with some hugely clever and talented people in the industry,” said the podcaster. “I’ve also been lucky that the other members of the cohort for 2021 are a brilliant, funny, and incredibly good-looking mob.”

These creators and their stories are just a small sampling of the podcasts that are being developed through Sound Up. To learn more about the program and how it’s working to amplify underrepresented voices, visit Sound Up’s website.

Logic1000, EQUAL Artist of the Month, Tells Her Story Through Dance Music

December 21, 2021

Logic1000, aka Berlin-based producer Samantha Poulter, may have taken a winding path to the music industry, but she’s blazed a trail for fellow female artists nonetheless. The Australia native’s tracks have quickly climbed the charts, attracted a global listenership, and resonated with top DJs. Her impact on the industry and advocacy for other women artists have also earned her the title of Spotify’s EQUAL Artist of the Month.

Logic1000 began making waves in 2019, when her self-described “feminine and fun” tunes attracted the interest of influential DJ Four Tet, who quickly began to champion the artist’s tracks. The rest is history. Today, the creator’s rhythmic beats draw a monthly listenership of more than 500,000, and she’s celebrating the recent release of her EP In The Sweetness Of You. Her body of work is inspired by her experiences. The artist shared, “My ears have always been drawn to a particular sound throughout my life, and I think the music I make as Logic1000 is an amalgam of all of that. I want many people to hear my music because it is a true reflection of my taste, and I guess in that sense it is a way of ‘telling my story.’”

The latest chapter in her story includes joining Spotify’s EQUAL Global Music Program. The program, which recently passed its six-month milestone, takes aim at the gender disparity in the music industry by amplifying and celebrating the work of women creators around the world. The ongoing EQUAL campaign extends resources and generates more opportunities for these artists by creating a global, cohesive, branded experience. Logic1000 will also take her place on the cover of our EQUAL Global playlist, giving her more visibility worldwide.

To get to know this creator, For the Record invited Logic1000 to fill in the blanks on her hopes for equity in music, the emerging artists she’s watching, and her long-standing personal anthem.

The artists who have most inspired me are ____.

[Fellow EQUAL artist] Jorja Smith, Summer Walker, Destiny’s Child, Missy Elliott, and Mazzy Star. 

One piece of advice I’d give other women artists is ____.

Try your best to be resilient because the industry can be tough at times for women. Don’t give up if you experience misogyny. Use that as fuel to make bigger and better art. Be loud! Be strong, and be humble with your success. 

One notable moment in my career so far ____.

When I released my first EP, Logic1000, a few years ago. At the time, music was a hobby, and I never in a million years thought it could be a career for me. It was such an amazing moment when Four Tet played a track off that EP to a huge crowd at Coachella. It really did open a lot of doors for me. This just proves the importance of bigger artists supporting those who are smaller and up-and-coming.

My creative process consists of ____.

Listening to the music that inspires me during my downtime. I find that doing this every day makes me motivated to be a great musician. It throws a lot of emotion into my body, and I use that as inspiration to make the music I want to make.

One way I’d like to see greater gender equity in the music industry is ____.

To see women and nonbinary people at the top tier of the music industry. I want them to be making the important decisions. I also want to see artists using their power to make sure lineups are diverse. Maybe this could mean artists have gender and racial diversity quotas that need to be fulfilled by festivals in order for them to accept the offer to play.

One up-and-coming woman artist I’m excited to watch is ____.

A few up-and-coming women artists I’m excited to watch are Erika de Casier, Molly Lewis, and yunè pinku.

My girl-power anthem right now is ____.

“Jumpin’, Jumpin’” by Destiny’s Child. It has been my anthem since I was 14, so it is a long-standing love.

Turn up the volume on Logic1000 and other women creators and stream Spotify’s EQUAL Global playlist below:

Meet Iconic Australian Musician in Spotify Original Podcast ‘Who is Daniel Johns’

October 19, 2021

Daniel Johns is one of the most successful, controversial, and enigmatic artists in Australian music history. Best known as the frontman of Silverchair, Daniel and his bandmates first rose to fame at the age of 15 when their debut album, Frogstomp, was released in 1995. Buoyed by the single Tomorrow, Frogstomp topped the Australian charts and cracked the top ten in the U.S., making Silverchair the first Australian act since INXS to enjoy such success in the States. Daniel then went on to collaborate with Paul Mac to create The Dissociatives in 2003—and endured constant speculation into his personal life throughout it all. 

Today, some of the enigma around the musician disappears, as he takes part in our newest Spotify Original podcast in Australia, Who is Daniel Johns? 

Fans can look forward to episodes with introductions from actor Guy Pearce, deep dives into the life and times of the musician, and even special guests. The five-part documentary podcast gives the former Silverchair frontman—who notoriously doesn’t do interviews—a chance to tell his story as he addresses the tough questions that have surrounded his entire career. Produced by global podcast heavyweights Kaitlyn Sawrey, Amelia Chappelow, and Frank Lopez, the weekly series also includes a soundtrack of original, yet-to-be-released Daniel Johns music. 

“I’m happy to do it because I think it’s a good vessel to release art,” explained Daniel Johns.
“Above all things, I just want to make art, and I would really love for people to hear it. And the only way to get people to hear my art is through vessels like this because I don’t want to perform on stage.” 

Following the first five episodes, the season will end with a series of bonus episodes where Daniel has one-on-one conversations with key figures in his life, including collaborators and luminaries Natalie Imbruglia, Kevin Parker of Tame Impala, and Billy Corgan of The Smashing Pumpkins. 

Get a sneak peak at what each had to say about the elusive artist, whether ever-reverent, or initially skeptical: 

Kevin Parker of Tame Impala

“My brother had Frogstomp and he’d just crank it out of his bedroom. Something blasting out of your older brother’s bedroom from behind a closed door—it’s always gonna sound awesome because you’re like, ‘Wow, what is that?’ you know? Yeah, so that was my first Silverchair experience.”

Billy Corgan of The Smashing Pumpkins

“I can see [Daniel Johns] at 15 to 16 years old singing on stage, singing in the Australian sun many summers ago. If you’d asked me, ‘You think this kid’s got a future?’ I would have said ‘No chance in hell.’” 

Natalie Imbruglia

“Who is Daniel Johns? The first thing that springs to mind is musical genius. Also Peter Pan, maybe.” 

Luke Steele of Empire of the Sun and The Sleepy Jackson, Dreamz collaborator 

“I think Daniel is probably one of the last true enigmas of the world. He’s like a rare bird.”

In the first episode, Daniel tells the story of his life, capturing key figures, important locations, the formative events that led him on his journey—and the impact of fame on his life. Stream it now, only on Spotify.

The Viral Duo Behind The Inspired Unemployed are Bringing Their Talents to a New Spotify Original Podcast

September 21, 2021

Australians Matt Ford and Jack Steele may seem like a pair of average Joe’s, but their 1.2 million social media followers, modeling contracts with high-end brands, and spreads in magazines like GQ and Vogue tell a different story. The duo, known as The Inspired Unemployed, are not yet accustomed to their new lives, however—their ascent to fame only began when their comedy sketches started going viral in 2019. Now the two friends are taking on a new media format with their Spotify Original Podcast of the same name: The Inspired Unemployed.

Starting today, fans of The Inspired Unemployed account will get to listen to honest, real, and funny conversations that reflect on Jack and Matt’s feelings of being “fish out of water” in the world of internet stardom.

“The podcast is about us and how we are navigating the sudden whiplash of fame and success,” the best friends told For the Record. Apparently, that also includes changes in their family dynamics. “We have both overtaken our sisters and are now our mothers’ favorite children,” they added. 

Their success didn’t come overnight, however. The pair took a big risk in quitting their day jobs once they started gaining a steady following in 2019. Now, even with millions of followers and 700,000 daily views, they’re still the bros-next-door who hit it off when they met in grade school over a decade ago.

That’s what makes them so engaging to watch and listen to. When it comes to finding creative inspiration, they shared, “Most of the time it’s just us sitting around talking about funny scenarios and then bringing them to life.” 

And while their fan base is mainly concentrated close to home in the Australia and New Zealand regions, the pair hopes their weekly podcast will resonate around the world: “While you can see there is a very Aussie feel to our comedy, we still think it’s relatable. Humour is universal, after all.” 

Ready for your weekly dose of tongue-in-cheek humor, spontaneous dares, and hilarious musings directly from the minds of Matt and Jack? Listen to the first episode of The Inspired Unemployed podcast below.  

Masked Wolf Brings His Flare of Fast Rap to Australian Hip-Hop

April 5, 2021

Rapping about personal struggles is one thing Harry Michael, musically known as Masked Wolf, isn’t afraid to do. The artist’s song “Astronaut in the Ocean” touches on what it’s like to not fit in: “I really wanted to express the meaning of feeling out of place. I had the suit on but wasn’t in the right environment,” Harry shared recently with For the Record. “It really speaks about the mental struggles from that specific situation.”

The song is resonating with listeners in a big way. Since its release, “Astronaut in the Ocean” has amassed more than 240 million streams on Spotify. “It has felt a bit weird, to be honest,” Harry said, when describing what it’s like seeing his song rise on the charts. “You never expect the moment to actually happen, and now it has. I honestly haven’t had time to relish the moment because it is full steam ahead.”

The Australian is finding fans far beyond the geographical boundaries of his region. In fact, Spotify data shows that the top three countries listening to the rapper are the U.S., Germany, and India. His single has also appeared on over 100 editorial playlists, including Today’s Top Hits, Hot Hits Australia, Hot Hits Turkey, and Viral Hits.

This global audience comes as a surprise to Harry. “In no way did I think I would reach these kinds of areas or levels. It has really, really shocked me.”

His thoughts on why his music has been so well received? It’s relatable to everyone. “It’s not just about the cars, jewelry and fame … It’s about how people are currently feeling,” explains Harry. “Astronaut in the Ocean” isn’t the artist’s only single that references mental health. Lyrics from other songs touch on topics of anxiety and peer pressure—things Harry feels his audience can relate to. “I never was like these are things I must speak about. It was more about me speaking about my own personal troubles and trying to give people the courage to speak about their own.”

Inspired by artists like Joyner Lucas, SAINt JHN, Hopsin, and Kevin Gates, Harry describes his sound as “authentic and original, with a flare of fast rap.” Hear it for yourself by listening below.

‘A1: The Show’ Brings a New Side of Australian Hip-Hop to Listeners

March 9, 2021

Hip-hop fans in Australia know exactly where to go to get a taste of the latest hits: Spotify’s A1 playlist. A1 has been rapidly growing in listenership and last year saw as many as 227,000 daily streams. The playlist is known for highlighting tracks of both seasoned stars and emerging talent. In fact, RADAR artist The Kid LAROI saw fast-rising success when his debut song “Blessings” first appeared on the playlist.

The demand for this genre shows that hip-hop is no longer a niche sound in Australia, but rather a global trend that has a dominating presence in mainstream music. Building off this demand, Spotify is excited to introduce A1: The Show, which uses our new music and talk feature. 

The format will put top tracks from the A1 playlist alongside talk show–like commentary from hosts. Listeners will get to hear the voices of local hip-hop artists, and the content provides new opportunities to expand the conversation around the genre in Australia.

A1: The Show will be hosted by Jade Le Flay, Jazmine Nikitta, and 24 Karat Kev, who are influential members of the Australian hip-hop community. Each episode will feature tracks from the A1 playlist (which is updated weekly) and will showcase both local and international artists. Check out the show below:

Tanya Hennessy Speaks Up in ‘I Can’t Stop,’ a New Spotify Original Podcast

August 18, 2020

Tanya Hennessy isn’t afraid to say what’s on her mind—and she’s built a massive following doing just that. You might recognize her from online videos where she shares her funny, real, and relatable takes. Now the Australian comedian, author, radio presenter, and social media sensation is bringing her often “hearted” opinions to the podcasting world in her new show, I Can’t Stop.

The Spotify Australia and New Zealand Studios Original podcast gives listeners a behind-the-scenes look at the realities behind social media, television, and radio. Tanya will also take on a variety of other topics, like those random thoughts that keep you up at night and questions you never thought to ask yourself. True to her style, the unofficial “queen of relatable” shares it all with the heart and vulnerability of a 30-something who’s just trying to understand the world around her. Joining her each week will be comedian Steph Tisdell, who will be asking questions on behalf of listeners.

Ready to be even more excited? Hear from Tanya herself as she introduces the podcast, explains what listeners can look forward to, and opens up about the importance of taking risks—while never losing her candor or sense of humor.

Stream the first episode of I Can’t Stop now, and stay tuned for new episodes each week.