Yesterday, Germany stunned World Cup host Brazil with a 7-1 victory, breaking records and Brazilian hearts. But for fans of the German side, which will now advance to the World Cup final, the result was cause for major celebration.
And celebrate they did.
As we did for two earlier matches, we looked at how many people were listening to music on Spotify in Brazil and Germany before, during, and after yesterday’s game. The number of listeners in both countries dipped during the action once again, as people tuned in to the big game.
In Germany, we see a big spike in listeners just after the game’s conclusion, representing some late-night celebrating, before listening declined again as the country went to bed.
Even in Brazil, some fans cranked up music on Spotify after the game, as you can see from the rising yellow line after the game ends. However, they listened a lot less than they did the previous night, and several hours passed before Brazilian listening returned to normal.
The following chart depicts hourly listening in both countries, from the day before the match to this morning:
See the red spike? That’s Germany celebrating its victory.
Keep in mind that, unlike in our last story about World Cup listening behavior, this one concerns countries in much different timezones, which helps explain why listening drops off in Germany faster than it did in the Netherlands or Sweden following their victories. (In Germany, the game ended at nearly midnight on a Tuesday night.)
It’s also worth noting that the chart shows hourly listening. So while it might appear that the Germans started celebrating before the game was even over, the spike actually shows how much they were listening about ten minutes after the game.
But the takeaway is clear: People in the country whose team won at the World Cup were more likely to listen to Spotify following their victory, while people in the losing country listened less than usual.