Lady Gaga – Digital Culture From Present and Past

Lady Gaga

Stefani Joanne Germanotta, aka Lady Gaga, is a genuin pop queen influenced by David Bowie, Michael Jackson, Madonna, Queen and the ’80s. She is recognized for her extravagant, versatile and outré contributions to the music industry through her performances, music videos and jaw-dropping fashion. The word crazy is no longer a question of definition when you appear in public wearing a gas mask, gyroscope, large lampshade, massive egg or dress made entirely of meat.

Lady Gaga is born and raised in New York by her Italian parents. Her name was invented by her friends who told her that she was “sooo Freddie Mercury”…“like Radio Gaga” and “a gay guy in a woman’s body.” Since then she has been called Gaga, which made it quite natural to just add Lady, making it her artist name.

Lady Gaga has been nominated several times as Artist of the year in Billboard’s magazine, and in 2010 she scored the definitive title. VH1 put her up on 4th place as the 100 Greatest Women in Music and she is regularly placed on lists by Forbes magazine, including The World’s 100 most Powerful Women from 2010 to 2013. In June 2013 Forbes listed her as the world’s second most powerful celebrity, after Operah Winfrey, followed by Beyoncé and Madonna. Also, Time Magazine named her as one of the most influential people in the entire world.

Gaga’s last tour, Born This Way Ball Tour, grossed $168 million through January. She would have likely topped $200 million if it hadn’t been for a hip injury which forced her to cancel all the remaining shows. The 11th of November 2013 will mark the release date for her new and much anticipated album Artpop.

Even though Lady Gaga has some of the best-selling singles worldwide and her achievements include five Grammy Awards and thirteen MTV Video Music Awards, she is way more than just a singer and songwriter – she is also a record producer, LGBT activist, businesswoman, fashion designer, an actress and she is a huge influencer. Together with her nearly 38 million Twitter followers and 59 million Facebook fans, Lady Gaga successfully marries music, fashion and culture into a digital world. She is the first artist to reach 1 billion views on YouTube. Lady Gaga constantly creates a buzz, she has dominated the world of pop during the past years in a way that no other artist with similar sales ever had. Neither has any superstar in history ever managed to connect with their audience in the unique way that Gaga does.

The 27-year-old Lady Gaga inspires her fans and the whole community around her. The relationship between Gaga and her fans is fascinating – it’s exceptionally intime and she is consistently in contact with them through social media. She has gained so much power so that today she has a very big responsibility towards all her millions of fans. Lady Gaga creates trends by repurposing the past, particularly the ’80s, for present use, creating sustainable pop for a digital world. The impressive Lady Gaga has become a phenomenon of sorts; you can almost call it a culture.