¡Llamando a nuestros usuarios Free! 3 meses de Spotify Premium por 0,99 €

¿Cansado de que tu playlist se quede muda en el metro, cuando viajas en avión o cuando no hay conexión a internet? Spotify quiere que tu música no pare de sonar y por ello lanzamos hoy esta oferta para que puedas probar Spotify Premium durante 3 meses por 0,99€.

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Si nunca has sido usuario Premium, ni formado parte de nuestra prueba gratuita, ésta es tu oportunidad.

A través de este enlace podrás acceder a la oferta: https://www.spotify.com/es/premium/

 

$2 Billion and Counting

- A blog post written by Daniel Ek (@eldsjal)

Taylor Swift is absolutely right: music is art, art has real value, and artists deserve to be paid for it. We started Spotify because we love music and piracy was killing it. So all the talk swirling around lately about how Spotify is making money on the backs of artists upsets me big time. Our whole reason for existence is to help fans find music and help artists connect with fans through a platform that protects them from piracy and pays them for their amazing work. Quincy Jones posted on Facebook that “Spotify is not the enemy; piracy is the enemy”. You know why? Two numbers: Zero and Two Billion. Piracy doesn’t pay artists a penny – nothing, zilch, zero. Spotify has paid more than two billion dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists. A billion dollars from the time we started Spotify in 2008 to last year and another billion dollars since then. And that’s two billion dollars’ worth of listening that would have happened with zero or little compensation to artists and songwriters through piracy or practically equivalent services if there was no Spotify – we’re working day and night to recover money for artists and the music business that piracy was stealing away.

When I hear stories about artists and songwriters who say they’ve seen little or no money from streaming and are naturally angry and frustrated, I’m really frustrated too. The music industry is changing – and we’re proud of our part in that change – but lots of problems that have plagued the industry since its inception continue to exist. As I said, we’ve already paid more than $2 billion in royalties to the music industry and if that money is not flowing to the creative community in a timely and transparent way, that’s a big problem. We will do anything we can to work with the industry to increase transparency, improve speed of payments, and give artists the opportunity to promote themselves and connect with fans – that’s our responsibility as a leader in this industry; and it’s the right thing to do.

We’re trying to build a new music economy that works for artists in a way the music industry never has before. And it is working – Spotify is the single biggest driver of growth in the music industry, the number one source of increasing revenue, and the first or second biggest source of overall music revenue in many places. Those are facts. But there are at least three big misconceptions out there about how we work, how much we pay, and what we mean for the future of music and the artists who create it. Let’s take a look at them.

Myth number one: free music for fans means artists don’t get paid. On Spotify, nothing could be further from the truth. Not all free music is created equal – on Spotify, free music is supported by ads, and we pay for every play. Until we launched Spotify, there were two economic models for streaming services: all free or all paid, never together, and both models had a fatal flaw. The paid-only services never took off (despite spending hundreds of millions of dollars on marketing), because users were being asked to pay for something that they were already getting for free on piracy sites. The free services, which scaled massively, paid next to nothing back to artists and labels, and were often just a step away from piracy, implemented without regard to licensing, and they offered no path to convert all their free users into paying customers. Paid provided monetization without scale, free reached scale without monetization, and neither produced anywhere near enough money to replace the ongoing decline in music industry revenue.

We had a different idea. We believed that a blended option – or ‘freemium’ model – would build scale and monetization together, ultimately creating a new music economy that gives fans access to the music they love and pays artists fairly for their amazing work. Why link free and paid? Because the hardest thing about selling a music subscription is that most of our competition comes from the tons of free music available just about everywhere. Today, people listen to music in a wide variety of ways, but by far the three most popular ways are radio, YouTube, and piracy – all free. Here’s the overwhelming, undeniable, inescapable bottom line: the vast majority of music listening is unpaid. If we want to drive people to pay for music, we have to compete with free to get their attention in the first place.

So our theory was simple – offer a terrific free tier, supported by advertising, as a starting point to attract fans and get them in the door. And unlike other free music options – from piracy to YouTube to SoundCloud – we pay artists and rights holders every time a song is played on our free service. But it’s not as flexible or uninterrupted as Premium. If you’ve ever used Spotify’s free service on mobile, you know what I mean – just like radio, you can pick the kind of music you want to hear but can’t control the specific song that’s being played, or what gets played next, and you have to listen to ads. We believed that as fans invested in Spotify with time, listening to their favorite music, discovering new music and sharing it with their friends, they would eventually want the full freedom offered by our premium tier, and they’d be willing to pay for it.

We were right. Our free service drives our paid service. Today we have more than 50 million active users of whom 12.5 million are subscribers each paying $120 per year. That’s three times more than the average paying music consumer spent in the past. What’s more, the majority of these paying users are under the age of 27, fans who grew up with piracy and never expected to pay for music. But here’s the key fact: more than 80% of our subscribers started as free users. If you take away only one thing, it should be this: No free, no paid, no two billion dollars.

Myth number two: Spotify pays, but it pays so little per play nobody could ever earn a living from it. First of all, let’s be clear about what a single stream – or listen – is: it’s one person playing one song one time. So people throw around a lot of stream counts that seem big and then tell you they’re associated with payouts that sound small. But let’s look at what those counts really represent. If a song has been listened to 500 thousand times on Spotify, that’s the same as it having been played one time on a U.S. radio station with a moderate sized audience of 500 thousand people. Which would pay the recording artist precisely … nothing at all. But the equivalent of that one play and its 500 thousand listens on Spotify would pay out between three and four thousand dollars. The Spotify equivalent of ten plays on that radio station – once a day for a week and a half – would be worth thirty to forty thousand dollars.

Now, let’s look at a hit single, say Hozier’s ‘Take Me To Church’. In the months since that song was released, it’s been listened to enough times to generate hundreds of thousands of dollars for his label and publisher. At our current size, payouts for a top artist like Taylor Swift (before she pulled her catalog) are on track to exceed $6 million a year, and that’s only growing – we expect that number to double again in a year. Any way you cut it, one thing is clear – we’re paying an enormous amount of money to labels and publishers for distribution to artists and songwriters, and significantly more than any other streaming service.

Myth number three: Spotify hurts sales, both download and physical. This is classic correlation without causation – people see that downloads are down and streaming is up, so they assume the latter is causing the former. Except the whole correlation falls apart when you realize a simple fact: downloads are dropping just as quickly in markets where Spotify doesn’t exist. Canada is a great example, because it has a mature music market very similar to the US. Spotify launched in Canada a few weeks ago. In the first half of 2014, downloads declined just as dramatically in Canada – without Spotify – as they did everywhere else. If Spotify is cannibalising downloads, who’s cannibalising Canada?

By the same token, we’ve got a great list of artists who promoted their new releases on Spotify and had terrific sales and lots of streaming too – like Ed Sheeran, Ariana Grande, Lana Del Rey and alt-J. Artists from Daft Punk to Calvin Harris to Eminem had number ones and were on Spotify at the same time too.

Which brings us back to Taylor Swift. She sold more than 1.2 million copies of 1989 in the US in its first week, and that’s awesome. We hope she sells a lot more because she’s an exceptional artist producing great music. In the old days, multiple artists sold multiple millions every year. That just doesn’t happen any more; people’s listening habits have changed – and they’re not going to change back. You can’t look at Spotify in isolation – even though Taylor can pull her music off Spotify (where we license and pay for every song we’ve ever played), her songs are all over services and sites like YouTube and Soundcloud, where people can listen all they want for free. To say nothing of the fans who will just turn back to pirate services like Grooveshark. And sure enough, if you looked at the top spot on The Pirate Bay last week, there was 1989

Here’s the thing I really want artists to understand: Our interests are totally aligned with yours. Even if you don’t believe that’s our goal, look at our business. Our whole business is to maximize the value of your music. We don’t use music to drive sales of hardware or software. We use music to get people to pay for music. The more we grow, the more we’ll pay you. We’re going to be transparent about it all the way through. And we have a big team of your fellow artists here because if you think we haven’t done well enough, we want to know, and we want to do better. None of that is ever going to change.

We’re getting fans to pay for music again. We’re connecting artists to fans they would never have otherwise found, and we’re paying them for every single listen. We’re not just streaming, we’re mainstreaming now, and that’s good for music makers and music lovers around the world. 

 

 

Connect para ordenadores

Acabamos de sacar una nueva y fantástica función Premium con la que puedes escuchar Spotify a través del ordenador usando el teléfono o tablet como mando a distancia. Controlas la música desde la app de Spotify. Es genial para usar con el portátil conectado a los altavoces del salón. O simplemente para cuando no tienes ganas de levantarte del sofá.

Así es como funciona: 

  1. Asegúrate de tener la última versión de Spotify tanto en el ordenador como en el teléfono o tablet.
  2. Comprueba que ambos estén conectados a la misma red wifi.
  3. Inicia sesión en Spotify en el teléfono o tablet y dale a reproducir la canción que quieras.
  4. Pulsa en la barra que indica lo que está sonando y dale al icono de Connect.
  5. Selecciona el ordenador en la lista y deja que la música fluya.

Y si quieres que sea aún más fácil, echa un vistazo al Gramofon, una forma genial de mejorar tu equipo de música.

 

 

 

 

 

 

 

 

 

¡Spotify anuncia una asociación con Personal en Paraguay!

 Personal_v3 (1)¡En Spotify estamos felices de anunciar nuestra nueva asociación con Personal en Paraguay!  
 
Suscribite ya a Spotify Premium desde solo Gs. 2 mil por día o al servicio mensual, por sólo Gs. 35 mil por mes, que te da ¡el primer mes sin costo!  Además, tenés Spotify Premium incluido en todos los planes mensuales de datos a partir de Gs. 100 mil.  

¡Conoce más sobre la oferta aquí! http://spoti.fi/personalparaguay

Con Spotify Premium, podés escuchar cualquier canción, en cualquier lugar y sin escuchar anuncios. También podés salvar canciones de manera offline para escucharlas aún sin tener una conexión a internet disponible.

¡Disfrutá la música! Spotify se une con Personal en Paraguay

 

 

Presentamos el nuevo look de Spotify para iPad

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Hoy anunciamos la mejor versión de Spotify para iPad. El mismo tono oscuro, tipografía renovada y los iconos redondeados tipo iPhone que te encantan, están ya disponibles en iPad. Disfrutar de tu música favorita nunca tuvo un diseño tan bueno.

Pero no solo estamos mejorando el aspecto. Gracias a vuestro feedback sabemos que las tabletas son una de las plataformas más populares cuando se trata de descubrir, seleccionar y guardar música. Y sabemos que habéis estado buscando más maneras de gestionar vuestra música. Así que también traemos Tu Música a iPad: ayudándote a guardar, organizar y navegar por tu música favorita de la manera que quieras.

Así que ahora puedes construir fácilmente tu colección tirado en el sofá con tu iPad y llevártela contigo en el teléfono o acceder a ella en el ordenador cuando estés en el trabajo.

Y el diseño es incredible.

El nuevo Spotify para iPad comienza a estar disponible desde hoy y lo puedes descargar desde la App Store.

Bienvenido al lado oscuro. 

Presentamos Spotify Family – una cuenta para toda la banda.

¿Eres de los que comparte su cuenta Spotify con toda su familia? ¿Quieres mantener tu lista de éxitos soul de los sesenta separados de la banda sonora de Frozen de tus hijos y ahorrar dinero en el proceso?

¡Pues te traemos grandes noticias! Con Spotify Family a partir de ahora podrás inviter hasta a 4 miembros de tu familia y compartir una única cuenta de pago, mientras mantienes tu historial de escuchas, recomendaciones y playlists totalmente separadas.

Cuantos más, más feliz.

Tener una familia puede ser caro. Pero la música no tiene por qué serlo. Con Spotify Family, podrás añadir hasta cuatro miembros de tu familia a tu cuenta, y cada usuario adicional paga un 50% menos por su Spotify Premium.

Cada uno podéis tener vuestra propia cuenta.

Tu propia música. Tus propias playlists y recomendaciones. Pero una sola factura para la familia. Es genial para grandes familias con muchos dispositivos, porque todos podréis escuchar Spotify a la vez. Se acabaron las interrupciones cuando mamá abre la cuenta. Se acabaron las peleas de Calvin VS Lionel.

Spotify Family se lanzará globalmente en las próximas semanas. Para descubrir más sobre esta genial nueva oferta, haz clic aquí.

¡Spotify anuncia una asociación con Telecom Argentina!

Personal_v3¡En Spotify estamos felices de anunciar nuestra nueva asociación con Telecom en Argentina!  
 
A partir de hoy, los suscriptores móviles de Personal podrán comprar Spotify Premium a través de Personal por tan sólo 39.90 ARS al mes ¡con impuestos incluídos! Esto significa que tu Spotify Premium podrá ser cargado directamente a tu cuenta telefónica, en vez de tener que utilizar tu tarjeta de crédito.
 
¡Conoce más sobre la oferta aquí
 
¡Los suscriptores de Arnet también se verán beneficiados de este partnership! Con una suscripción al Packet Arnet con Spotify incluido, los usuarios tendrán acceso a Spotify Premium ¡sin cargo alguno!
 
Los usuarios de Arnet que no tengan un pack Arnet aún podrán comprar Spotify Premium a través de Arnet por 39.90 ARS al mes con impuestos incluídos
 
¡Descubrí más de estas grandes ofertas aquí!
 
Con Spotify Premium, podés escuchar cualquier canción, en cualquier lugar y sin escuchar anuncios. También podés salvar canciones de manera offline para escucharlas aún sin tener una conexión a internet disponible.
 
¡Disfrutá la música! Rock Argentino
 

 

 

 

 

 

 

¡Spotify anuncia una exclusiva asociación con ETB en Colombia!

ETB¡En Spotify estamos felices de anunciar nuestro exclusiva asociación con ETB en Colombia con su nuevo servicio móvil!

A partir de hoy, todos aquellos que adquieran un plan móvil ETB – Spotify, tendrán acceso a Spotify Premium durante un año ¡sin cargo alguno!  Además, el streaming de música será zero-rated por lo cual no consumirás datos de tu plan.

Descubre más de esta oferta aquí: etb.co 

Con Spotify Premium podrás escuchar cualquier canción, donde sea, cuando sea y sin anuncios. También podrás guardar tus playlists de manera offline para poder seguir escuchando tus canciones favoritas aún cuando no tengas una conexión a internet disponible.

¡Disfruta la música! – Rock de Colombia

 

 

 

¡Spotify cumple 1 año en Argentina!

¡Spotify Argentina cumple hoy su primer año y estamos muy contentos! En los últimos 12 meses, Argentina ha reproducido sus canciones favoritas más de 711 millones de veces, lo que equivale a 48 millones de horas (¡o más de 5000 años!) de música sin interrupciones.
 
Para darte una idea, aproximadamente hace 5000 años la ciudad de Troya fue fundada (fijate en el gráfico) y Buenos Aires, bueno, aún ni aparecía en el mapa.
 
Si sumás el número total de streams del top 5 de este año (fijate en el gráfico) obtenés el equivalente a 49 años de música continua – con eso regresaríamos en el tiempo hasta 1965, cuando el Rock Argentino apenas despegaba en el Bar La Cueva con Billy Bond, Miguel Abuelo, Oscar Moro, Litto Nebbia, Pajarito Zaguri, Moris, Javier Martínez y Tanguito.
 
¡Es momento de brindar por todos nuestros usuarios que han hecho de Spotify parte importante de sus vidas durante este año! A preparar juntos un nuevo año lleno de buena música. http://spoti.fi/aniversario
 
 
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alt-J’s new album This Is All Yours available now on Spotify

Spotify is pleased to reveal that alt-J’s second album, This Is All Yours, is now available to stream exclusively on Spotify, a week in advance of its wider release on 22nd September via Infectious Music.

This Is All Yours

alt-J are one of the most popular British acts on Spotify, having generated more than 250 M streams on Spotify worldwide to date.

Their first album, An Awesome Wave, is currently the 9th most-streamed album of all time on Spotify in the UK. Breezeblocks is the most-streamed song on Spotify with more than 50 M streams.

Spotify’s Director of Label Relations, Will Hope, commented: ‘Spotify was a big part of the success of alt-J’s first album. There are huge amount of highly dedicated alt-J fans using Spotify, so it’s great that they can enjoy and share this fantastic new album a week early. For us at Spotify, it’s also really exciting to be collaborating again with such this forward-thinking band who fully understand and value the power of Spotify to promote and connect with fans.