June this year saw operator O2 launch a partnership with music streaming services Spotify, the world number one in on-demand music streaming. Thanks to the cooperation, it offers all of its customers more than 30 million songs and, what’s more, the possibility of listening to their favourite music offline and without eating into their tariff’s data allowance.
O2 and Spotify’s partnership, meanwhile, is set to deliver Czech listeners another big plus – the music app and website are to be newly available in the Czech language. “Thanks to our offer, Spotify has discovered rank upon rank of new fans in the Czech Republic and we believe that the Czech version will boost their number still further,” said Jindřich Fremuth, Director of O2’s Residential Customers Division.
“At Spotify we believe that, thanks to constant improvements, our product is the best in the market”, said Chris Bevington, Director of Spotify Global Telco/ISP Partnerships. ”We know that localization has a huge impact on the experience of using Spotify. That’s why we’re very excited to partner with O2 to launch this. We are sure that a localized service and our partnership with O2 will allow Czechs to listen to their favourite music even more easily.”
The rollout of the Czech version will take place gradually over the course of the coming weeks.
Take a look with us at concrete data on how people on the O2 network are using the app: