Introducing Touch Preview. A better way to preview any song, album, artist or playlist.

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Ever find yourself endlessly browsing through playlist after playlist, looking for the perfect music? “Teen Party” or “Party Hits”… how do you decide without listening?

Well, good news. Now, with Touch Preview, you can quickly get a sneak peek of any playlist, song, album or artist before you hit play. Just hold down your finger to the screen – you’ll instantly hear the music start.

And you can now save tunes you like to Your Music with one quick left-swipe. Building your collection of favourite songs has never been easier or faster.

It means less time looking for the perfect music, and more time actually listening to it.

Oh look, here’s a nice video we made.

Both Touch Preview and our new swipe gestures are available to iOS users from today, and will soon be rolled out across other platforms.

Spotify paints it black with new look for Windows Phone

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Today we’re bringing Windows Phone users the best-looking Spotify ever. With a darker theme, refreshed typography and rounded iconography, playing your favourite music has never looked so good. Our new design makes accessing your favourite music smoother than ever before. The new dark theme and refined interface lets the content come forward and ‘pop’, just like in a cinema when you dim the lights.

We also know that you’ve been looking for more ways of managing your music. So today we’re bringing Your Music to Windows Phone: helping you save, organise and browse your favourite music the way you want to. Save albums and browse their beautiful cover art, gather your favourite artists and create playlists for every mood and moment. Found a song or album that you like? Just hit save to add it to your collection. It’s that simple.

We’re also bringing you our updated Browse feature, delivering even more relevant and localised content. So regardless of whether you’re looking for something to fall asleep to, or the perfect playlist to get you geared up for your big night out, finding the right music for every moment is easier than ever.

Our new design, Your Music and the updated Browse will roll out to all Windows Phone 8 users starting today.


15 for ’15!

15-Million-Thank-YousWe had an amazing 2014 at Spotify and owe it all to you, the music fans who listen, discover, share and celebrate music and artists with us every day of the year.

And before 2014 turned into 2015, we reached 15 million subscribers and 60 million active users!

So as we set off into the new year, we want to send a giant thank you to all of you. We can’t wait for the year in music ahead!



Big news everyone! We’ve teamed up with our friends at Uber to let you choose the soundtrack for your ride.

When you request a car, you’ll be able to choose the music you want to hear on the journey. When your ride arrives, it’ll be your tunes on the car’s speakers.

So how does it work?


  1. Connect your Spotify account from the Uber Profile screen or sign up.
  2. Request a ride in the Uber app. If you get matched with a music-enabled Uber, the music bar will appear at the bottom of the Uber app.
  3. Tap the music bar and select music from our ready-made playlist, your playlists or search for something new.
  4. If you want you can wirelessly control the music from either the Uber or Spotify apps until you arrive at your destination.
  5. Sit back and enjoy the soundtrack to your ride.

The new Uber and Spotify integration, available to all Uber and Spotify Premium users on iOS and Android (in beta), starts rolling out on Friday, Nov. 21 in our 10 launch cities. The integration will continue to roll out globally over the coming weeks.

And finally, to help celebrate we’re giving fans a chance to connect with some of their favourite artists such as Diplo, Andrew W.K. and Jake Owen. Stay tuned for more details!



$2 Billion and Counting

A blog post written by Daniel Ek (@eldsjal)

Taylor Swift is absolutely right: music is art, art has real value, and artists deserve to be paid for it. We started Spotify because we love music and piracy was killing it. So all the talk swirling around lately about how Spotify is making money on the backs of artists upsets me big time. Our whole reason for existence is to help fans find music and help artists connect with fans through a platform that protects them from piracy and pays them for their amazing work. Quincy Jones posted on Facebook that “Spotify is not the enemy; piracy is the enemy”. You know why? Two numbers: Zero and Two Billion. Piracy doesn’t pay artists a penny – nothing, zilch, zero. Spotify has paid more than two billion dollars to labels, publishers and collecting societies for distribution to songwriters and recording artists. A billion dollars from the time we started Spotify in 2008 to last year and another billion dollars since then. And that’s two billion dollars’ worth of listening that would have happened with zero or little compensation to artists and songwriters through piracy or practically equivalent services if there was no Spotify – we’re working day and night to recover money for artists and the music business that piracy was stealing away.

When I hear stories about artists and songwriters who say they’ve seen little or no money from streaming and are naturally angry and frustrated, I’m really frustrated too. The music industry is changing – and we’re proud of our part in that change – but lots of problems that have plagued the industry since its inception continue to exist. As I said, we’ve already paid more than $2 billion in royalties to the music industry and if that money is not flowing to the creative community in a timely and transparent way, that’s a big problem. We will do anything we can to work with the industry to increase transparency, improve speed of payments, and give artists the opportunity to promote themselves and connect with fans – that’s our responsibility as a leader in this industry; and it’s the right thing to do.

We’re trying to build a new music economy that works for artists in a way the music industry never has before. And it is working – Spotify is the single biggest driver of growth in the music industry, the number one source of increasing revenue, and the first or second biggest source of overall music revenue in many places. Those are facts. But there are at least three big misconceptions out there about how we work, how much we pay, and what we mean for the future of music and the artists who create it. Let’s take a look at them.

Myth number one: free music for fans means artists don’t get paid. On Spotify, nothing could be further from the truth. Not all free music is created equal – on Spotify, free music is supported by ads, and we pay for every play. Until we launched Spotify, there were two economic models for streaming services: all free or all paid, never together, and both models had a fatal flaw. The paid-only services never took off (despite spending hundreds of millions of dollars on marketing), because users were being asked to pay for something that they were already getting for free on piracy sites. The free services, which scaled massively, paid next to nothing back to artists and labels, and were often just a step away from piracy, implemented without regard to licensing, and they offered no path to convert all their free users into paying customers. Paid provided monetization without scale, free reached scale without monetization, and neither produced anywhere near enough money to replace the ongoing decline in music industry revenue.

We had a different idea. We believed that a blended option – or ‘freemium’ model – would build scale and monetization together, ultimately creating a new music economy that gives fans access to the music they love and pays artists fairly for their amazing work. Why link free and paid? Because the hardest thing about selling a music subscription is that most of our competition comes from the tons of free music available just about everywhere. Today, people listen to music in a wide variety of ways, but by far the three most popular ways are radio, YouTube, and piracy – all free. Here’s the overwhelming, undeniable, inescapable bottom line: the vast majority of music listening is unpaid. If we want to drive people to pay for music, we have to compete with free to get their attention in the first place.

So our theory was simple – offer a terrific free tier, supported by advertising, as a starting point to attract fans and get them in the door. And unlike other free music options – from piracy to YouTube to SoundCloud – we pay artists and rights holders every time a song is played on our free service. But it’s not as flexible or uninterrupted as Premium. If you’ve ever used Spotify’s free service on mobile, you know what I mean – just like radio, you can pick the kind of music you want to hear but can’t control the specific song that’s being played, or what gets played next, and you have to listen to ads. We believed that as fans invested in Spotify with time, listening to their favorite music, discovering new music and sharing it with their friends, they would eventually want the full freedom offered by our premium tier, and they’d be willing to pay for it.

We were right. Our free service drives our paid service. Today we have more than 50 million active users of whom 12.5 million are subscribers each paying $120 per year. That’s three times more than the average paying music consumer spent in the past. What’s more, the majority of these paying users are under the age of 27, fans who grew up with piracy and never expected to pay for music. But here’s the key fact: more than 80% of our subscribers started as free users. If you take away only one thing, it should be this: No free, no paid, no two billion dollars.

Myth number two: Spotify pays, but it pays so little per play nobody could ever earn a living from it. First of all, let’s be clear about what a single stream – or listen – is: it’s one person playing one song one time. So people throw around a lot of stream counts that seem big and then tell you they’re associated with payouts that sound small. But let’s look at what those counts really represent. If a song has been listened to 500 thousand times on Spotify, that’s the same as it having been played one time on a U.S. radio station with a moderate sized audience of 500 thousand people. Which would pay the recording artist precisely … nothing at all. But the equivalent of that one play and its 500 thousand listens on Spotify would pay out between three and four thousand dollars. The Spotify equivalent of ten plays on that radio station – once a day for a week and a half – would be worth thirty to forty thousand dollars.

Now, let’s look at a hit single, say Hozier’s ‘Take Me To Church’. In the months since that song was released, it’s been listened to enough times to generate hundreds of thousands of dollars for his label and publisher. At our current size, payouts for a top artist like Taylor Swift (before she pulled her catalog) are on track to exceed $6 million a year, and that’s only growing – we expect that number to double again in a year. Any way you cut it, one thing is clear – we’re paying an enormous amount of money to labels and publishers for distribution to artists and songwriters, and significantly more than any other streaming service.

Myth number three: Spotify hurts sales, both download and physical. This is classic correlation without causation – people see that downloads are down and streaming is up, so they assume the latter is causing the former. Except the whole correlation falls apart when you realize a simple fact: downloads are dropping just as quickly in markets where Spotify doesn’t exist. Canada is a great example, because it has a mature music market very similar to the US. Spotify launched in Canada a few weeks ago. In the first half of 2014, downloads declined just as dramatically in Canada – without Spotify – as they did everywhere else. If Spotify is cannibalising downloads, who’s cannibalising Canada?

By the same token, we’ve got a great list of artists who promoted their new releases on Spotify and had terrific sales and lots of streaming too – like Ed Sheeran, Ariana Grande, Lana Del Rey and alt-J. Artists from Daft Punk to Calvin Harris to Eminem had number ones and were on Spotify at the same time too.

Which brings us back to Taylor Swift. She sold more than 1.2 million copies of 1989 in the US in its first week, and that’s awesome. We hope she sells a lot more because she’s an exceptional artist producing great music. In the old days, multiple artists sold multiple millions every year. That just doesn’t happen any more; people’s listening habits have changed – and they’re not going to change back. You can’t look at Spotify in isolation – even though Taylor can pull her music off Spotify (where we license and pay for every song we’ve ever played), her songs are all over services and sites like YouTube and Soundcloud, where people can listen all they want for free. To say nothing of the fans who will just turn back to pirate services like Grooveshark. And sure enough, if you looked at the top spot on The Pirate Bay last week, there was 1989

Here’s the thing I really want artists to understand: Our interests are totally aligned with yours. Even if you don’t believe that’s our goal, look at our business. Our whole business is to maximize the value of your music. We don’t use music to drive sales of hardware or software. We use music to get people to pay for music. The more we grow, the more we’ll pay you. We’re going to be transparent about it all the way through. And we have a big team of your fellow artists here because if you think we haven’t done well enough, we want to know, and we want to do better. None of that is ever going to change.

We’re getting fans to pay for music again. We’re connecting artists to fans they would never have otherwise found, and we’re paying them for every single listen. We’re not just streaming, we’re mainstreaming now, and that’s good for music makers and music lovers around the world. 



Spotify now free on Windows Phone


We’re all about bringing more music to more people. Today we’re doing just that by bringing the best free music experience to Windows Phone users across the globe.

From today, Windows Phone owners can enjoy access to millions of songs across their smartphones for free. Listen to all your playlists, discover new music, or simply sit back and dig into your favourite artist’s entire back catalogue.

Updated for Windows Phone users today – Spotify’s free mobile experience lets you shuffle play:

  • All of the music. Listen to all the playlists you’ve created and playlists from the people you follow. Spotify lets you discover new music, save, shuffle and share.
  • Your favourite artists. Want to listen to a certain artist? Just hit shuffle play, sit back and listen to their entire catalogue. Don’t settle for something similar. Don’t settle for just one track from the artist you want to hear every 20 minutes.
  • Want the right playlist? Just Browse. Going for a jog or to the gym? We’ve got the playlist to help you go the extra mile. Hosting a dinner or getting ready for a big night out? We’ve got you covered. We even have playlists for different moods, so regardless of whether you need an upbeat boost or something more relaxing to wind down to – we’ve got just the thing.

We’re also introducing a series of additional improvements throughout the app. Search results look better than ever before, and we’ve made it easier to browse the artists you love and discover related artists you might grow to love.

Spotify is available to Windows Phone 8 and 8.1 users right now, and can be downloaded in the Windows Phone Store.

Vul je avonden met muziek – maak kennis met de categorieën Slapen en Diner


We zijn hard bezig geweest muziek samen te stellen voor de belangrijke momenten in je leven. Avonden behoren voor velen van ons tot die momenten die belangrijk en speciaal zijn. ‘s Avonds kunnen we eindelijk ontspannen en tijd doorbrengen met de belangrijkste personen in ons leven. Vandaag lanceren we daarom twee compleet nieuwe categorieën – een voor etenstijd en een die je helpt in slaap te vallen.

Voor alle bijzondere, heerlijke, drukke, levensveranderende avonden.

Het begrip ‘Diner’ is internationaal voor veel uitleg vatbaar: van een drie-gangen diner met bruisende champagne of pannekoeken met spek; een koude pizza op de bank terwijl je een filmpje pakt, tot geheel volgens traditie om 18.00 uur aan tafel met aardappels, vlees, jus en groenten. Eigenlijk gaat het niet eens zo zeer om wat je dan eet, maar telt vooral de beleving die je er van weet te maken. Wanneer ontbijt als de belangrijkste maaltijd van de dag wordt beschouwd, dan is het avondeten wellicht de meest onvoorspelbare. Of je nu alleen thuis bent met een broodje, of al jouw beste vrienden aan tafel hebt zitten, bij Spotify gunnen wij jou elke dag een fijn eet moment voor de avond.

Vanaf vandaag vind je afspeelijsten voor alle soorten diners onder Bladeren. Doe lekker ‘n Picnic in the Park , vier uitgebreid Taco Tuesday, maak The Perfect Italian Dinner of kom gezellig samen bij jouw maandelijkse Eetclub!…We hebben zelfs een Flaming Hot BBQ Classics, Breakbeat BBQ en Reggae BBQ  op het menu staan. Al een keuze kunnen maken?

Eten moeten we immers allemaal, dus waarom niet mams, de buren of een nieuwe vlam uitnodigen, zodat je gezamenlijk, al kauwend, bij kunt praten. Maakt niet uit of het vlees is aangebrand, of dat de aardappels te lang zijn doorgekookt: alles smaakt een beetje beter met een glimlach op het gezicht terwijl je eet. Laat ons maar voor de muziek zorgen, wij maken graag deel uit van al die prachtige, luidruchtige en gedenkwaardige avonden. Eet smakelijk!.

De acht uur die je weer helemaal opladen

We kunnen er tegen vechten, er naar verlangen, er aan te kort komen,  of proberen het over te slaan, maar uiteindelijk is slaap het meest bevredigende geschenk voor ons dagelijks leven. Het belang er van – en de invloed die het op ons welzijn heeft –  doet diverse wetenschappers zelfs beweren,  dat we onze dromen als een krachtige, alternatieve realiteit mogen beschouwen. We brengen immers een kwart tot een derde van ons leven slapend door.

Met dit in het achterhoofd, besloten wij Slapen als een geheel nieuwe categorie te lanceren. Slapen is jouw nieuwe plek in Spotify voor synaps strelende-, zorgeloze-, hoofdkussen vleiende – , spier ontspannende playlists. Een droom entree voor de momenten dat je alles even uit moet zetten om ontspannen in slaap te kunnen glijden.

Slaap is de ultieme bevrijder van stress en dagelijkse zorgen. Je hebt doorgaans 8 uur per dag om je leven te redden. Waarom niet meteen beginnen?

Voetbalfans in winnende en verliezende landen luisteren anders naar muziek

Volgens FIFA heeft meer dan de helft van de wereldbevolking ten minste één minuut van het WK in 2010 gezien (.pdf). De verwachting is dat nog meer mensen de festiviteiten in Brazilië zullen bekijken aangezien het aantal kijkers in 2010 ook met acht procent was gestegen.

Maar ook zonder deze statistieken kun je de impact van het WK Voetbal zien, vooral onder voetbalfans van landen die op dat moment spelen. Het effect is bijvoorbeeld meetbaar door te kijken naar hoe de bevolking naar muziek luistert in de uren na een overwinning of nederlaag.

Met meer dan 40 miljoen gebruikers en meer dan 10 miljoen betaalde gebruikers in 57 landen wordt Spotify wereldwijd veel gebruikt door voetbalfans. Om te onderzoeken hoe hun luistergedrag verandert wanneer hun team wint of verliest, hebben we gekeken naar de kwalificatiewedstrijd van het WK.

Onze voorspelling: voetbalfans die een zege te vieren hebben luisteren naar vrolijke feestmuziek, terwijl supporters van het verliezende team vaak rustige muziek luisteren om af te koelen. Onze analyse liet echter geen groot verschil zien in het type liedjes die geluisterd werden tijdens de kwalificatiewedstrijd tussen Zweden en Portugal.

Maar we hebben wel onverwachts iets anders ontdekt: fans in Portugal (die hadden gewonnen) hadden na de wedstrijd Spotify weer aangezet, waarschijnlijk om de overwinning te vieren. Ondertussen werd in Zweden een stuk minder muziek geluisterd na de wedstrijd.

Sweden vs. Portugal

Dit is te zien aan de blauwe lijn (Spotify luisteraars in Zweden) die na de wedstrijd blijft dalen, terwijl het aantal Portugese luisteraars juist weer sterk toenam in de uren na de wedstrijd.

“In de grafiek zien we dat het aantal luisteraars voor de wedstrijd in beide landen daalt”, zegt Glenn McDonald, data analist van Spotify en The Echo Nest. “Nadat de wedstrijd een aantal uur later is afgelopen zien we een blijvende daling bij Zweden, maar een toename bij Portugal. De winnende fans zetten de muziek wat harder terwijl de verliezende supporters naar bed gaan!”

Tijdens de wedstrijd tussen Spanje en Nederland in de groepsfase van het WK heeft McDonald opnieuw gekeken of dezelfde trend ook zichtbaar was. 

“Het verschil is niet heel erg groot, maar er is na de wedstrijd wel een grotere toename van luisteraars in Nederland dan in Spanje”, geeft McDonald aan.

Spain vs. Netherlands

Op de grafiek is te zien hoe de rode lijn steiler omhoog schiet dan de blauwe lijn. Ook al is het niet zo duidelijk zichtbaar als na de wedstrijd tussen Zweden en Portugal. We zien wel dezelfde trend, namelijk dat als de wedstrijd is afgelopen meer muziekfans in het winnende land Spotify aanzetten ten opzichte van fans in het verliezende land. De Spaanse fans luisterden na afloop van de wedstrijd overigens wel meer naar muziek dan de Zweedse supporters.

Onze conclusie tot nu toe: mensen luisteren meer naar muziek op Spotify nadat hun voetbalteam gewonnen heeft dan wanneer hun team verloren heeft.

De nieuwe Samsung Wireless Audio Multi-Room Speakers: de eerste multi-kamer luidsprekers met Spotify Connect!

Samsung Connect

Geweldig nieuws! Samsung’s Wireless Multi-room speakers  zijn de eerste draadloze multi-kamer luidsprekers met Spotify Connect ingebouwd!

Met de  Samsung Wireless Audio Speaker-reeks (M7 en M5) kun je je muziek draadloos aansluiten op meerdere kamers in je huis.

Met ingebouwde Spotify Connect kun je je favoriete muziek en afspeellijsten rechtstreeks streamen vanuit Spotify. Tik op afspelen op je mobiel of tablet en de muziek vult elke kamer van je huis. Je kunt ook meerdere luidsprekers tegelijkertijd gebruiken.

Deze luidsprekers zijn eenvoudig te positioneren in elke kamer, bovendien zien ze er geweldig uit en klinken ze uitstekend! Samsung’s Wireless Audio Multiroom kan alleen of draadloos via Wi-Fi worden gebruikt met andere Samsung-apparaten zoals tv’s, Soundbars, Home Entertainment-systemen en BluRay-spelers om een multi-kamer audiosysteem te creëren. De luidsprekers worden bediend via een downloadbare app en gefaciliteerd door een eenvoudige installatie. Dankzij de NFC-functionaliteitwas het koppelen nog nooit zo eenvoudig: klanten kunnen eenvoudig hun smartphone aansluiten op de Wireless Audio Multiroom om direct muziek af te spelen vanaf hun mobiele apparaat.

Voor meer informatie over de nieuwe Samsung Wireless Speakers klik je hier.

Je hebt Premium nodig om gebruik te kunnen maken van Spotify Connect – probeer het hier gratis.





Welkom bij Spotify, Brazilië!


Spotify is vanaf vandaag beschikbaar voor iedereen in Brazilië. Je vrienden in Brazilië kunnen zich nu voegen bij de 40 miljoen mensen wereldwijd die muziek op een nieuwe manier beluisteren.
Spotify is nu beschikbaar in 57 markten, hierdoor is het nog makkelijker om muziek te delen met je vrienden over de hele wereld en om nog meer muziek uit alle streken te ontdekken.
Ken je iemand in Brazilië? Stuur diegene vandaag nog een nummer!